New Display Ad Solution Creates Marketing Buzz
The performance display advertising specialists at Criteo have just announced the beta release of their newest solution. The new offering…
in-app advertising
Read More
LifeStreet Media Rolls Out Mobile Self-Service Publisher Portal
LifeStreet Media issued a press release Monday announcing that it is now working directly with mobile developers “for their monetization…
Millennial Media Takes Home Two Mob-Ex Awards
Robert Woolfrey, Millennial Media’s Managing Director for Southeast Asia, reported this week that his thriving mobile advertising network has secured…
Tapjoy Increases Presence in Non-Gaming Categories
Tapjoy, one of the world’s top mobile advertising and publishing platforms, has announced that several new industry-leading, non-gaming apps have…
Airpush Takes Top Honors as ‘Best Mobile Ad Network’
Given the intense and stellar competition among mobile ad networks today, it isn’t a walk in the park to capture…
TapIt! Adds Conversion Tracking for Advanced Mobile Ad Campaign Optimization
Independent mobile advertising provider TapIt! announced recently that it’s added global conversion tracking to help app developers and performance advertisers get…
IAB Releases Official Protocol for Creating In-App, Rich Media Mobile Ads
The IAB “Mobile Marketing Center of Excellence,” today unveiled the final version of its “Mobile Rich Media Ad Interface Definitions,”…
Infographic: Why Size & Location Matter With In-App Mobile Advertising
Our friends over at Inneractive have published a new infographic that takes a look at in-app mobile advertising and how…
In-App Mobile Advertising Set to Overtake Online Display Ad Spend By Year’s End
A new report published today by Flurry details the massive growth in in-app mobile advertising inventory, showing that it’s set…
Mobclix Index: Android & iOS Users More Engaged With Apps At Night, More Engaged With Ads In The Morning
Mobile advertising provider Mobclix has published it’s latest infographic as part of its “Mobclix Index” series for June, outlining some…