According to the latest research from ABI, nearly three-quarters (73%) of mobile phone users in the United States use their phones to engage social networking sites on a daily basis.
ABI culled the data from an online survey of 2,000 mobile consumers. Participants were asked “a wide range of questions” regarding their mobile device usage. All respondents, says ABI, owned at least one mobile phone, smartphone or media tablet.
“Operators and brands, take note: your customers are here in droves,” says ABI practice director Neil Strother says. “Users like multiple modes of social interaction. Survey respondents say the mobile phone (or smartphone) provides sufficient access to the activities they like doing with social networks: viewing content, sending media, and updating profiles. In fact, the phone is a preferred device for doing a number of activities by nearly half of those who access social networks via mobile.”
According to ABI, social networking isn’t the only hugely popular activity mobile users enjoy almost daily. Other routine activities include:
- Checking email (80%)
- Checking weather and reading news (63% each)
- Playing music or viewing stock quotes (53% each)
- Checking sports scores (51%)
- Searching for information (48%)
- Playing games (39%)
ABI says this survey is part of ABI Research’s new series of Technology Barometer Research Services.
