In 1971, one of the worlds most valuable brands was created, Nike. Contrary to popular belief the company didn’t appear from thin air. The Nike brand evolved from Phil Knight and Bill Bowerman’s original brain child, Blue Ribbon Sports. Smart idea Bill and Phill. As of 2019, the Greek Goddess of Victory is worth in excess of 30 billion dollars and continues to reign as the most valuable sports merchandise in the world.
Some of this information was derived from the following sources:
https://www.businessinsider.com/companies-that-used-to-have-completely-different-names-2019-8
https://en.wikipedia.org/wiki/Nike,_Inc.
https://news.nike.com/news/blue-ribbon-sports-santa-monica
