A Flurry of Ad Formats: How App Developers Should Decide What Makes the Cut
The following is a guest contributed post originally shared with MAW from Maggie Mesa, VP of Mobile Business Development, at…
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MWC 2017: Has Nostalgia Outsmarted the Smartphone?
The following is a guest contributed post by Matthew Winters, CEO of Veoo. Last week saw the coming and going…
New Study Highlights Key Trends in Supermarket Advertising and Promotions
Aptaris, an enterprise marketing and promotions management company, and dunnhumby, a leading customer science company, has just shared with MMW…
Pandora Teams with A Million Ads to Deliver Dynamic Creative Audio Advertising
Streaming music giant Pandora just announced an exclusive and promising new partnership with “A Million Ads,” a global leader in…
A New Year Brings New Opportunities for Pandora’s Advertisers
Proving once again why it has become a mobile advertising giant and a respected power player across the digital music…
Interactive Ads – Helping Solve the Mobile Attribution Problem
The following is a guest contributed post to MMW from Jeff Marshall, co-founder and CEO of CrossInstall. The mobile gaming industry is…
SoundCloud Selects a2x for Monetization of Audio Advertising Inventory
This week, Triton Digital — a leading technology provider for the audio industry — announced that SoundCloud, a global music…
Airpush Launches Mobile Data Marketplace Enabling App Monetization Without Ads
Mobile advertising innovator Airpush provided to AdAge on Thursday a first look at MOBI.INFO, the company’s revolutionary new data-focused platform…
Mobvista Ranked TUNE TOP 25 Global Advertising Partner 2016, as China’s Only Ad Platform Selected
Last week, TUNE unveiled their Top 25 Mobile Advertising Partner report for 2016. For the second time in a row,…
AppsFlyer Launches Mobile Device-Level Ad Fraud Prevention Tech
Ahead of the weekend, AppsFlyer — a mobile attribution and marketing analytics company — has just released new data forecasting…