When you play different sports, you’ll hear all kinds of special words and phrases that help explain how the game works. Like in rugby, they talk about things like scrum and penalty corner. In baseball, they talk about home runs, and in soccer, they talk about free kicks.

But when it comes to keeping score, it’s usually pretty simple. You just add up the points or goals in order.

But tennis is a bit different. It has a scoring system that can seem strange and confusing at first. Even people watching tennis matches in person can sometimes get puzzled by it. So, how does it work?

In this post, we’ll learn all about how tennis scoring works, where it came from, and why it’s unique. If you’re interested in trying your hand at tennis betting, you can check out the 1xbet tennis betting site in India for exciting opportunities.

What is the Tennis Scoring System?

In tennis, players earn points, games, and sets to win a match.

To win a game, you need to get at least four points. To win a set, you need to win at least six games. And to win the match, you usually need to win two or three sets, depending on the tournament rules.

Before Play Commences

At the beginning of a match, the players flip a coin. The winner of the toss gets to decide if they want to serve first or let their opponent serve first. They can also choose which side of the court they want to start on. If they pick the side, the decision of serving or receiving is left to the player who lost the coin toss. The winner can also opt to let their opponent make the choice. However, the player who lost the toss cannot defer the decision again. After this, the players have a brief warm-up before the umpire signals the start of the competitive match.

Tennis scoring terms and what they mean

In tennis, scoring is a bit different from other sports. Instead of just counting points or runs, the first three points are called 15, 30, and 40.

Now, why is it like that? Well, there are a few different ideas about where this scoring system came from:

Some people say that back in the old days, they used to keep score using clock faces. They would move the hands to 15, 30, and 45 minutes to track the score. Then, they changed it to 40 to make room for something called “advantage.” But this theory might just be a story because clocks didn’t have minute hands until much later.

Another idea is that the scoring comes from a French game called “jeu de paume.” In that game, players would move up 15 feet for each point they scored, up to 45 feet. The court was 90 feet long. Eventually, jeu de paume evolved into tennis.

So, there isn’t one clear answer, but these are some of the reasons people think tennis scoring is the way it is!

Tennis score after a deuce

When both players reach 40 points in tennis, it’s not called 40-all; instead, it’s called deuce. At deuce, a player needs to win two points in a row to win the game. The first point won after deuce is called “advantage.” If the player with advantage wins the next point, they win the game. But if they lose the point, the score goes back to deuce.

When the server has the advantage, it’s called “advantage in,” and when the receiver has the advantage, it’s called “advantage out.”

What is a walkover in tennis?

In tennis, a walkover happens when a player moves to the next round of a tournament without playing because their opponent withdraws. This can occur if the opponent is injured, sick, or disqualified from the event. Technically, the term “walkover” should only be used if a player decides before the match not to play, but sometimes it’s also used if a player quits during the match. When a player quits during a match, it’s usually called a “retirement.

The post Tennis scoring explained: A comprehensive guide appeared first on Mobile Marketing Watch.

According to the report, a lot of money will be wagered on NFL contests this year via daily fantasy apps, especially offerings from DraftKings and FanDuel.

“In daily fantasy, users bet on individual players by selecting a hypothetical lineup of players, and collect a cash prize if their team ends up with the best statistics,” explains Leswing. “These picks and wagers can be done through a web browser or, increasingly, on mobile apps.”

This is obviously a change in direction. It hasn’t been long since either FanDuel or DraftKings were allowed on the Google Play app store. Only people who “sideloaded” the app with security settings turned off on their Android phones could participate.

But now, “a fully-featured DraftKings app that lets players create an account, deposit money, and wager on contests popped up on Google Play,” Leswing notes. “The next day, FanDuel followed suit, uploading its own fully-featured app onto the Android app store. Both companies previously had basic apps on Google Play that allowed users to check stats, but not create accounts or deposit money. Meanwhile, iPhone users have been able to install fully-featured daily fantasy apps since 2014.”

What about Google’s gambling policy? The one that says “We don’t allow content or services that facilitate online gambling, including but not limited to, online casinos, sports betting and lotteries, or games of skill that offer prizes of cash or other value”?

Leswing says a source indicated the DraftKings and FanDuel apps are part of a “closed, limited pilot” in the United States app store.

“The Google Play developer policies won’t change for now, and Google is not taking a transaction fee from the two apps,” he writes.

Just testing the waters or is a major policy change coming downfield? Only time — and this pigskin season — will tell.

The post Was There Even an Audible? Google Play Gives Hushed Greenlight to Football Gambling Apps appeared first on Mobile Marketing Watch.

Though inking 30 second ad deals for a cool $4.5 million a pop couldn’t have been entirely easy, the network is saying it “overcame a challenging ad sales marketplace to sell all available slots during Super Bowl XLIX.”

“The three networks with NFL deals alternate hosting the big game and typically hold some spots back to the last minute when scarcity drives higher prices,” noted the International Business Times (IBT) in a post on Super Bowl ad sales. “Seth Winter, the executive vice president of advertising sales for NBC’s sports and media group told reporters Wednesday that all available ad units for the Super Bowl telecast and postgame had been sold out, and that only a handful of units remained for the pregame coverage.”

And guess what? Winter added the cherry on top of that advertising sundae by noting that all digital ad inventory had also been sold.

“This was not the easiest exercise I’ve ever been through,” Winter said.

One interesting factlet is that 15 first-time advertisers will air ads during the 2015 Super Bowl. That’s the best newcomer showing since 2000, when 19 newbies bellied up to the Super Bowl bar. Many of those were Silicon Valley startups like Pets.com; this year, two of the new entrants are adhesive brand Loctite and the foot cream brand Jublia.

“Both brands certainly had money to spend,” said IBT. “NBC’s asking price was $4.5 million per 30 seconds of air time this year, a not-insignificant increase from the $4.2 million advertisers paid in 2014. Last-minute advertisers are more likely to pay full-freight, while returning advertisers or those buying many spots would get a discount.”

The big touchdown for NBC? Winter says eighteen of the advertisers who sprung for airtime during the game also agreed to buy digital ads on NBC’s livestream, a development that helped NBC more than triple the revenue it generated during its 2012 presentation of the Super Bowl.

The post It’s a Sell Out! NBC Celebrates Victory for Super Bowl Ad Success, Says 15 First-Time Advertisers Joined Pile-On appeared first on Mobile Marketing Watch.

The Superbowl, an extravaganza that often causes viewers to better recall the commercials than the final score, is front burner now. It’s about three months away. In advertising speak, that’s right around the corner.

“Among the brands that have acknowledged buying commercials from NBC in the game on February 1 are Doritos, which will, for the ninth time, sponsor a consumer ad-making contest called Crash the Super Bowl; Loctite glue, which will become a Super Bowl advertiser for the first time and put almost its entire 2015 ad budget into a spot; and Mercedes-Benz, which told a reporter on Thursday that it would return to the Super Bowl but deferred discussing details until later,” noted Stuart Elliott in the media section of The New York Times.

“There have also been reports about other potential Super Bowl advertisers like McDonald’s, which, according to an article in The Wall Street Journal, will use the game to bring out a major new campaign meant to address a serious sales slump,” Elliott observes.

But evidence of this holiday-bypass is everywhere.

For instance, Visa — a longtime NFL sponsor — is already blasting out emails to cardholders with information on how they can win a trip to the big game next February… “courtesy of Visa,” of course.

The serious rushing yards for digital marketers is partly something old: the earlier and earlier promotion of holidays to induce greater sales. And it’s also something new: an acknowledgment of the role that social media plays in promotion today.

“Facebook, Twitter, and YouTube… make it much easier to discuss and share Super Bowl spots well before the game, which encourages advertisers to speak up sooner than they did in previous years,” explains Elliott. “Another reason it makes sense to stimulate word of mouth for Super Bowl spots before Thanksgiving is the hefty sums involved: Given how much the commercials cost, it may never be too soon to start amortizing the expense.”

Word is that NBC’s asking price for a 30 second spot during the Superbowl is a hefty $4.5 million. That is about 12.5 percent higher than the estimated $4 million Fox Broadcasting charged in 2014.

Elliott believes one reason for an early push is “a recent softening in demand for commercial time on television, as shown by the third-quarter financial reports of media companies like Discovery Communications and 21st Century Fox.”

The post Forget Black Friday! Digital Marketers Have Already Moved on to Superbowl XLIX appeared first on Mobile Marketing Watch.

Although SuperBowl 50 won’t be played until February 2016, plans are currently underway to make the extravaganza as exciting and profitable for the host community as possible. In this case, SuperBowl 50 is a welcome attraction to California.

Apple, Google, Yahoo, and others are investing heavily in the local preparations needed for SuperBowl 50. To date, Apple alone has already pledged $2 million toward helping the Bay Area in anticipation of the event.

“The Bay Area Super Bowl Host Committee on Thursday announced it had raised $40 million — up from $30 million a year ago — to offset all the taxpayer costs of hosting the nation’s biggest sporting event,” Mercury News reports.

SuperBowl 50 will be played at Levi’s Stadium, which will soon open in Santa Clara, California and be the new home to the San Francisco 49ers.

The post Mobile Tech, Digital Giants Ready for SuperBowl 50 appeared first on Mobile Marketing Watch.

And 2014’s commercial extravaganza will be even bigger for sharing.

New data released this week by marketing technology platform Unruly found the number of video shares has grown 30 times in the last three years. The top 10 most shared ads from Super Bowl 2013 generated a total of 10.2 million shares across Facebook, Twitter and the blogosphere – an 89% increase from 2012 (5.4 million), and a substantial uplift from the 355,325 shares the top 10 commercials managed in 2010.

“The Super Bowl is no longer just about creating a compelling :30 TV spot that will be the talked about at the office on Monday morning,” says Unruly’s U.S president Richard Kosinski. “With more than 500,000 shares of branded video every 24 hours [source: Unruly Viral Video Chart], the Super Bowl offers advertisers a unique opportunity to efficiently extend the reach of their Super Bowl investment and generate excitement leading up to Super Bowl Sunday and beyond.”

“However, a lot of brands need to raise their game if they want to come away with a winner by making content that created a powerful connection with its online audience,” he adds. “Budweiser did just that in 2013. ‘Brotherhood’ really touched a nerve among its audience, who made it the third most shared Super Bowl ad of all time within just five days.”

To learn more about the prevalence and value of social sharing for Super Bowl ads, check out Unruly’s infographic shared below.

The post Mobile Video Shares Are The New Yardstick for Top Super Bowl Commercials appeared first on Mobile Marketing Watch.

The report provides a quick view of  Florida State and Auburn fans’ mobile social behavior around the 2014 BCS Championship game.

In the process, it highlights some of the new imperatives of marketing in 2014.

The first-party data was compiled from UberMedia’s audience data platform that captures cross-screen social, location and interest signals and behavior to unlock unique consumer insights.

“By marrying social signals, interest data and location data, advertisers can tap into the passions and preferences of these avid sports fans,” said Michael Hayes, Chief Revenue and Marketing Officer at UberMedia. “Emotional Intent is the focal point of consumer decision-making, and whether advertisers are looking to sell beer, cars, food or anything else, they can get to the heart of the consumer by examining the ‘digital breadcrumbs’ they are leaving, and using those to drive meaningful insights.”

So what are some of the juiciest highlights from the report?

•  Leaving the tablet at home. Florida State and Auburn fans spent 93 percent of their mobile time on smartphones, and only 7 percent on tablets, reflecting the always-on-the-go nature of college life.
• Looking for love…on social media perhaps, but definitely not on dating sites/apps:  90% of fans are looking for love outside of dating sites/apps; which is consistent with the 2013 Pew Internet study that stated that “10% of Millennials used online dating platforms or mobile apps”.
• Celeb-Tweets: Who do these coeds follow the most?  Auburn fans are engaging with Taylor Swift and Kim Kardashian; while FSU fans are following Justin Timberlake and… Oprah.
• All about Jameis: Jameis Winston was the most tweeted about, most hated and most loved player during the game.

“In 2014, we believe that targeting prepackaged ‘audiences’ is no longer enough for marketers,” adds Hayes. “Brands need to advertise to consumers who are actively displaying interest and consideration, and drive them deeper into the purchase funnel.  This is what we call ‘jumping into the funnel,’ and as evidenced from the BCS Championship game data, mobile presents a unique chance to do this.”

To learn more, check out the infographic below.

The post 2014 Marketing Imperative: Leveraging Cross-Screen Social and Location Data appeared first on Mobile Marketing Watch.

Now available in the marketplace of all major mobile platforms, the redesigned NFL Mobile app contains product extensions and features previously available across multiple official NFL apps.

“The new NFL Mobile brings together two of the best mobile Football experiences, the cross carrier NFL ’13 and the Verizon exclusive NFL Mobile,” says Manish Jha, General Manager of Mobile at the National Football League.

“The redesigned app,” Jha explains, “built on the new mobile platform, features mobile exclusive live coverage of Thursday, Sunday, and Monday Night Football, as well as the NFL Network and NFL RedZone, for premium Verizon customers.”

Video highlights and analysis are available to all customers as are a redesigned GameCenter, ability to manage your NFL.com fantasy football team, an immersive second screen experience, Thursday Night Football Xtra, and numerous new features.

The NFL says the app represents a definitive mobile experience for NFL fans.

Combining the NFL ’13 and Verizon exclusive NFL Mobile apps, the completely redesigned NFL Mobile still provides all the basics too: news, scores, team reports, schedules and standings.

The app is available for iOS, Android, Windows, and BlackBerry phones.

The post NFL Scores with Mobile App Relaunch appeared first on Mobile Marketing Watch.

As a result, Verizon Wireless – the official wireless service provider of the NFL – will continue to provide fans with access to football and related coverage, regardless of whether they are at home or on the go.

In light of the new deal between Verizon Wireless and the NFL, Sephi Shapira, CEO of MassiveImpact (a performance based mobile advertising company), and Roger Entner (Lead Analyst and Founder of Recon Analytics) connected with MMW to discuss how the expanded partnership with Verizon and the NFL will affect mobile advertising.

“Verizon and the National Football League have extended their agreement through 2014, stressing the importance of mobile media partnerships,” says Shapira. “In the works a new mobile app offering exclusive phone access to Thursday, Sunday, and Monday Night Football coverage, as well as game highlights, video analysis, fantasy football options, and customizable alerts. While NFL broadcasts are traditionally known for reaching a mass amount of consumers, now with the mobile app users can personalize content creating a unique opportunity for retailers to address individual interests and geo-location.”

“In the largest ever deal between a sports league and a mobile operator, Verizon is spending one billion dollar over four years to not only be the wireless sponsor of the NFL, but also expanding its ability to show more NFL games on mobile phones,” Entner adds. “Verizon will now be able to show every game including black-out games in home markets. This agreement is another step in the NFL’s embrace not only of mobile, but other digital platforms as it came on the heels of a $400 million four-year agreement with Microsoft to integrate NFL games and content into the Xbox One. The Verizon contract is for mobile phones only, whereas the Microsoft contract is for consoles and Surface tablet line. What will be very interesting is where the dividing line between phones and tablets lies – is the Samsung Note at 5.3 inches a phone or a tablet?”

“No other sports league is as aggressively focused on reaching and integrating the second and third screen as the NFL and the Verizon and Microsoft agreements give us an idea of the direction of integration,” Entner concludes. “Both agreements create a companion universe that enriches and expands NFL and associated content as they give users access to news, stats, Xbox easier Fantasy Football with ESPN SmartGlasses and Kinect integration with real time integration. It is common knowledge that sponsors of the NFL enjoy a significant advertising lift over non-sponsors, making their ads significantly more impactful.”

The post Execs Tell MMW How Verizon and NFL Deal Impacts Mobile Advertising appeared first on Mobile Marketing Watch.

As a result, some analysts and marketing professionals have observed today that SuperBowl XLVII was a significant occasion for mobile marketing because of how elements of mobile were integrated into no shortage of large campaigns.

A widely cited example of such is Oreo’s ad, which directed viewers to Oreo’s presence on Instagram. It was, without question, one of the most prominent calls to action by an advertiser during the big game – this year or any year.

Oreo clearly wanted people to pick up their smartphone or tablet and engage with the prominent brand further online.

In addition to the well-orchestrated campaign by Oreo, the company also used social media – and brilliantly – in response to the briefly catastrophic power outage that temporarily halted the game. During the blackout, Oreo tweeted the following: “Power out? No problem.” Accompanied by a photo of an Oreo in a blackout, the phrase “You can still dunk in the dark” humorously resonated with the masses. The tweet was quickly retweeted thousands of times, drawing high marks from fellow marketers impressed by the prompt reaction to the game’s unanticipated delay.

Of course, not all brands were successful with mobile or in their reliance on social media during the game. Speedstick and Coke, for example, were said to have “tried too hard” in their efforts to mobilize the masses in response to their ads. But while an understandable learning curve still remains, it’s of critical importance that approximately half of all the brands that advertised during the Super Bowl tapped into mobile in some fashion.

In the coming days, we’re bound to get more details and insight in response to the ads that yielded the best results. For now, audiences are still picking their favorites and bashing the perceived “losers.”

Who was mobile’s best marketer on Super Bowl Sunday from your perspective?

The post Mobile Marketing: The Real Winner of SuperBowl XLVII appeared first on Mobile Marketing Watch.