Puttin’ on the Ritzy’s: an SMS Marketing Success
At this rate, SMS might as well be the abbreviation for “so much success.” Just ask the folks at Ritzy’s,…
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British Consumers Warmly Embracing SMS Marketing
Consumers across the pond are embracing SMS marketing to an impressive degree in 2013. And the trend line is pointing…
Study Shows Growing Consumer Interest in Opt-In Retail SMS
According to the findings of new research conducted in the United Kingdom, consumers are choosing to opt-in to receive retail…
Can You Really Take the Guesswork Out of Mobile Advertising?
eMarketer estimates that mobile ad spending will spike from $8.4 billion in 2012 to $37 billion in 2016. But in…
Mobile Marketing Projected to Drive $400B in Sales by 2015
According to the Mobile Marketing Association, mobile marketing is already generating billions in sales for businesses across many diverse industries….
SMS Has Officially Killed The Telegram
It’s a form of messaging that now seems almost as antiquated as the Pony Express. And these days, it’s going…
Geotargeted SMS Promotion Generates Big Campaign Response
According to a case study shared by the SMS marketing experts at Tatango this week, geotargeted SMS promotion continues to…
What is SMS?
SMS, which stands for “short message service,” is one of the hottest and seemingly freshest ways for the mobile masses…
Kmart Making SMS Subscriber List a Higher Priority
Kmart is aggressively stepping up efforts to better connect with customers and renew brand loyalty in the process. According to…