IZEA, Inc. operator of IZEAx — a premier online marketplace connecting brands and publishers with influential content creators — found in its annual State of the Creator Economy report greater year-over-year growth in marketers investing in visually-driven content than any other type of approach.
Although sponsored Facebook updates remain Influencer Marketers’ preferred tactic, with 78% reporting leveraging it in the last year, the usage of sponsored video saw a larger year-over-year jump of 20%.
In addition, use of sponsored blog posts increased by 16% and sponsored photos jumped by 12%.
This trend toward “snackable,” shareable visual content correlated with Content Marketers sampled in the study as well:
- One-half of content marketers indicated imagery and infographics are their most commonly-utilized approaches.
- Only one-third indicated white papers, lists and advice articles were their top form of content.
To check out the full 2017 “State of the Creator Economy Report,” click here.
