Its been a busy week for acquisitions in the digital space.
The latest deal involves Emma, a provider of email marketing software and services. The company has just announced its acquisition of digital marketing solution provider Boomerang.
Boomerang’s customers will now have access to Emma’s platform, including the company’s deep Salesforce.com integration.
“We’re thrilled to welcome the Boomerang user community into the Emma fold,” said Clint Smith, CEO and co-founder of Emma. “They’re a smart group of savvy marketers, and we’re excited to help them make a seamless transition to the Emma platform.”
“A large percentage of our customers rely heavily on our integration with Salesforce.com, so Emma and its integration set was the obvious choice for our users,” adds Dave Kearney, CEO of Boomerang. “Because of the company’s technology, product experience and customer service, we knew our customers would be taken care of at Emma.”
