Marketing channels are continually merging to become unified means for spreading a brand’s message, with email and mobile marketing being two such channels that are increasingly becoming complimentary to one another.
Today at the Retail Marketing Conference, CRM Text, a developer of mobile marketing solutions, announced that it’s partnering with iPost, a leader in strategic email marketing services and “predictive analytics,” to offer digital marketers a “unified email and mobile marketing solution.”
The concept to meld email marketing with mobile isn’t new, but these types of partnerships are far and few between. “Text messaging is the ideal compliment to email marketing to increase the reach and visibility of your message,” said Stan Bradbury, President of CRM Text Solutions. “Increasingly customers rely on their mobile device for communications and SMS is the most reliable and preferred method for mobile communications.”
The partnership aims to leverage iPost’s array of email marketing and predictive analytic solutions together with CRM Text’s mobile campaign management solution, to give email marketers a single platform to create, distribute, track, and analyze email and mobile marketing campaigns. With integrated subscriber management, the solution extends its reach to enable customers to choose their preferred method of communication, email or SMS.
CRM Text’s patent-pending method for assigning short codes enables true, two-way SMS communications for ongoing communications between businesses and their opted-in subscribers, while iPost’s rich segmentation capabilities ensure that companies target customers with the right email message at the right time. Coupling the companies’ solutions allows marketers to create compelling and targeted digital campaigns, delivered according to the customers’ preference, the inbox or phone, with measurable analytics.
“Email marketing remains the most cost-effective and efficient way for brands to engage customers,” said John Janetos, vice president of business development and marketing, iPost. “Bringing together iPost’s email marketing solutions and CRM Text’s mobile solution enables marketers to engage their customers on the customers’ terms leading to improved conversion rates and higher overall customer engagement.”
