Forget the trench coat and the magnifying glass. If you want to “spy” on businesses these days, one of the best ways is to scrape the web.
Of course, any business worth its salt is analyzing its own products or services and keeping tabs on trends in the marketplace. But understanding what competitors are doing is a critical component of remaining in the marketing loop.
What can you learn? If not company secrets, at least some helpful intelligence. As the infographic below from the data experts and web scraping specialists at Mozenda makes clear, even knowing whom a business is hiring and what their titles are can provides clues. Knowing where they’re hiring can hint at future locations or business activities.
