It’s a double-edged sword for sure. Marketing to Millennials (particularly those in college) can be either entirely fruitful or utterly pointless depending on whether the Millennial in question has any disposable cash.
But according to a new infographic put together by the advertising gurus at El Toro, it’s critically important for marketers to not overlook this market segment. Why? Check out the visual shared below to see for yourself.
