Glispa Global Group, a high performance mobile marketing firm, unveiled this week its adtech marketing traction in the Southeast Asian (SEA) market.
As what the company calls a “natural extension,” Glispa also announces a new office, located in Singapore, with former Google executive and mobile marketing veteran Christian Nguyen as General Manager.
“From years of doing business in the SEA region and listening to advertisers and publishers, we have unparalleled expertise in each market,” says Gary Lin, CEO of Glispa. “Now is the perfect time to establish a permanent presence in the region, to further strengthen our roots there and continue to provide our SEA clients with world-class service.”
Glispa says it has been executing mobile advertising campaigns for Southeast Asian clients since 2013, and will continue to grow its regional presence in this rapidly-expanding mobile advertising environment.
“As smartphone penetration grows, so too do the advertising opportunities,” the company said Monday, citing eMarketer, which predicts mobile ad spend will grow over 150% year-on-year by the end of 2016. By 2019, more than 50% of digital ad spend will be attributed to mobile.
