nba Archives - Mobile Marketing Watch https://mobilemarketingwatch.com/tag/nba/ Wed, 06 Mar 2024 16:18:50 +0000 en-US hourly 1 https://mobilemarketingwatch.com/wp-content/uploads/2023/10/cropped-MMW_LOGO__3_-removebg-preview-32x32.png nba Archives - Mobile Marketing Watch https://mobilemarketingwatch.com/tag/nba/ 32 32 Tennis scoring explained: A comprehensive guide https://mobilemarketingwatch.com/tennis-scoring-explained-a-comprehensive-guide/ Wed, 28 Feb 2024 23:13:47 +0000 https://mobilemarketingwatch.com/?p=84563 When you play different sports, you’ll hear all kinds of special words and phrases that help explain how the game works. Like in rugby, they talk about things like scrum and penalty corner. In baseball, they talk about home runs, and in soccer, they talk about free kicks. But when it comes to keeping score,...

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When you play different sports, you’ll hear all kinds of special words and phrases that help explain how the game works. Like in rugby, they talk about things like scrum and penalty corner. In baseball, they talk about home runs, and in soccer, they talk about free kicks.

But when it comes to keeping score, it’s usually pretty simple. You just add up the points or goals in order.

But tennis is a bit different. It has a scoring system that can seem strange and confusing at first. Even people watching tennis matches in person can sometimes get puzzled by it. So, how does it work?

In this post, we’ll learn all about how tennis scoring works, where it came from, and why it’s unique. If you’re interested in trying your hand at tennis betting, you can check out the 1xbet tennis betting site in India for exciting opportunities.

What is the Tennis Scoring System?

In tennis, players earn points, games, and sets to win a match.

To win a game, you need to get at least four points. To win a set, you need to win at least six games. And to win the match, you usually need to win two or three sets, depending on the tournament rules.

Before Play Commences

At the beginning of a match, the players flip a coin. The winner of the toss gets to decide if they want to serve first or let their opponent serve first. They can also choose which side of the court they want to start on. If they pick the side, the decision of serving or receiving is left to the player who lost the coin toss. The winner can also opt to let their opponent make the choice. However, the player who lost the toss cannot defer the decision again. After this, the players have a brief warm-up before the umpire signals the start of the competitive match.

Tennis scoring terms and what they mean

In tennis, scoring is a bit different from other sports. Instead of just counting points or runs, the first three points are called 15, 30, and 40.

Now, why is it like that? Well, there are a few different ideas about where this scoring system came from:

Some people say that back in the old days, they used to keep score using clock faces. They would move the hands to 15, 30, and 45 minutes to track the score. Then, they changed it to 40 to make room for something called “advantage.” But this theory might just be a story because clocks didn’t have minute hands until much later.

Another idea is that the scoring comes from a French game called “jeu de paume.” In that game, players would move up 15 feet for each point they scored, up to 45 feet. The court was 90 feet long. Eventually, jeu de paume evolved into tennis.

So, there isn’t one clear answer, but these are some of the reasons people think tennis scoring is the way it is!

Tennis score after a deuce

When both players reach 40 points in tennis, it’s not called 40-all; instead, it’s called deuce. At deuce, a player needs to win two points in a row to win the game. The first point won after deuce is called “advantage.” If the player with advantage wins the next point, they win the game. But if they lose the point, the score goes back to deuce.

When the server has the advantage, it’s called “advantage in,” and when the receiver has the advantage, it’s called “advantage out.”

What is a walkover in tennis?

In tennis, a walkover happens when a player moves to the next round of a tournament without playing because their opponent withdraws. This can occur if the opponent is injured, sick, or disqualified from the event. Technically, the term “walkover” should only be used if a player decides before the match not to play, but sometimes it’s also used if a player quits during the match. When a player quits during a match, it’s usually called a “retirement.

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Wearables Giant Hopes to Shoot and Score in the NBA https://mobilemarketingwatch.com/wearables-giant-hopes-shoot-score-nba/ Wed, 21 Jun 2017 09:15:20 +0000 http://mobilemarketingwatch.com/?p=72194 Our sister site MHW reported Tuesday that The Minnesota Timberwolves, as part of a series of summer announcements highlighting a new era for the organization, have formalized a new three-year partnership with Fitbit, a leading global wearables brand. According to a provided statement, Fitbit is now the “Official Wearable” and “Official Sleep Tracker” of the...

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Our sister site MHW reported Tuesday that The Minnesota Timberwolves, as part of a series of summer announcements highlighting a new era for the organization, have formalized a new three-year partnership with Fitbit, a leading global wearables brand.

According to a provided statement, Fitbit is now the “Official Wearable” and “Official Sleep Tracker” of the Minnesota Timberwolves, Minnesota Lynx and Iowa Wolves in a partnership that extends to the court, arena, back-office and fans.

In short, Fitbit will provide access to devices to all three teams, including business and basketball staffs, offering personalized insights that can be used to gain a competitive advantage and improve performance throughout the organization.

Fitbit’s logo will appear on Timberwolves player uniforms beginning with the 2017-18 season as the team’s jersey patch partner, as well as on the Iowa Wolves jerseys.

“With many synergies between our two organizations, Fitbit is the ideal partner for our first ever jersey patch,” said Timberwolves & Lynx CEO Ethan Casson. “As a business, we are taking a fresh look at technology and innovation, and partnering with a company that also values the importance of data and analytics will serve us both well in the years to come. We look forward to working with Fitbit towards the common goal of improving organizational performance and serving the health and wellness of our communities.”

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FanDuel Announces Mobile-Centric Partnership with Multiple NBA Franchises https://mobilemarketingwatch.com/fanduel-announces-mobile-centric-partnership-with-multiple-nba-franchises/ Wed, 24 Jun 2015 13:30:37 +0000 http://mobilemarketingwatch.com/?p=50816 On Tuesday, the team at FanDuel briefed MMW on their new exclusive multiyear partnerships with 13 National Basketball Association franchises. According to details shared, the deals involve the Atlanta Hawks, Brooklyn Nets, Charlotte Hornets, Chicago Bulls, Cleveland Cavaliers, Dallas Mavericks, Detroit Pistons, Indiana Pacers, Memphis Grizzlies, Miami Heat, Milwaukee Bucks, Orlando Magic and Utah Jazz....

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FanDuel Announces Mobile-Centric Partnership with Multiple NBA FranchisesOn Tuesday, the team at FanDuel briefed MMW on their new exclusive multiyear partnerships with 13 National Basketball Association franchises.

According to details shared, the deals involve the Atlanta Hawks, Brooklyn Nets, Charlotte Hornets, Chicago Bulls, Cleveland Cavaliers, Dallas Mavericks, Detroit Pistons, Indiana Pacers, Memphis Grizzlies, Miami Heat, Milwaukee Bucks, Orlando Magic and Utah Jazz.

This latest news comes after the company announced an exclusive multiyear deal with the NBA late last year.

Through these team deals, FanDuel will have access to a range of marketing assets from in-arena digital signage and in-game promotions to digital, TV and radio advertising, among other branding initiatives.

“Partnering with these NBA organizations has been an incredible asset to FanDuel’s growth and business. NBA fans comprise a younger, mobile-centric demographic, looking for new ways to engage with their favorite sport, teams and athletes throughout the duration of the season, which is exactly what they get on FanDuel,” says Nigel Eccles, CEO of FanDuel. “We’re going to keep partnering with franchises that recognize FanDuel’s ability to keep fans in their seat with their eyes glued to every game because they have a player on their fantasy team that night.”

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Sports Teams Putting iBeacon into Their Arenas https://mobilemarketingwatch.com/sports-teams-putting-ibeacon-in-their-arenas/ Mon, 24 Mar 2014 13:45:10 +0000 http://www.mobilemarketingwatch.com/?p=40399 The number of retail outlets and businesses using iBeacon technology continues to expand almost daily. iBeacon, the indoor positioning system described by Apple as a “new class of low-powered, low-cost transmitters,” enables push notifications to be sent to iOS devices in close proximity. With the West Coast leading the way with iBeacon adoption, one of...

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Sports Teams Putting iBeacon in Their ArenasThe number of retail outlets and businesses using iBeacon technology continues to expand almost daily.

iBeacon, the indoor positioning system described by Apple as a “new class of low-powered, low-cost transmitters,” enables push notifications to be sent to iOS devices in close proximity.

With the West Coast leading the way with iBeacon adoption, one of the first large-scale iBeacon deployments can be observed in the NBA.

As Bloomberg revealed this week, iBeacon is a hot commodity in a growing number of major U.S. sporting arenas.

Fans who bought nosebleed-seat tickets to see the Golden State Warriors, for example, may now receive a “friendly suggestion” from their phones when they step off the escalators at Oracle Arena that better seats are available for a small bump-up in price.

“Sneaking into better seats is a time-honored tradition among sports fans, but in recent years, teams have started using mobile apps to persuade attendees to pay more instead,” the report explains. “Pro baseball teams began selling seat upgrades through smartphones last season, and the Warriors have been doing the same. The idea is to boost demand by capitalizing on another tech craze working its way through professional sports: the use of cheap sensors to track people’s exact location within the stadium. The Warriors are the first in the NBA to roll out iBeacons, sensors that use low-energy Bluetooth signals to communicate with any phone that has the team’s app installed.”

Although iBeacon is now in place at the arena, most Golden State fans are unlikely to get the team’s notifications for now.  Sonic Notify says only about 30 percent of people who have phones equipped with Bluetooth Low Energy keep the feature turned on regularly.

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Michael Jordan, LeBron James eBook Ignites Controversial Debate https://mobilemarketingwatch.com/michael-jordan-lebron-james-ebook-ignites-controversial-debate/ Mon, 23 Sep 2013 17:38:38 +0000 http://www.mobilemarketingwatch.com/?p=36197 The mobile world is providing the battleground for one of the biggest debates in all of sports today. “Debating Destiny: Michael Jordan vs. LeBron James” is touted as the first book of its kind to comprehensively tackle the ultimate unanswered question among today’s basketball fans: who is the greatest of all time? “Before he even...

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Michael Jordan, LeBron James eBook Ignites Controversial DebateThe mobile world is providing the battleground for one of the biggest debates in all of sports today.

“Debating Destiny: Michael Jordan vs. LeBron James” is touted as the first book of its kind to comprehensively tackle the ultimate unanswered question among today’s basketball fans: who is the greatest of all time?

“Before he even landed in the NBA LeBron James was already being compared to Michael Jordan,” says author and veteran sports columnist Mike Albert. “But who is the real king of the court?”

One of the problems that LeBron James faces is that his every play is under microscope, Albert asserts, and any mistakes will get people to nod their heads knowingly as if to say that Michael Jordan would never have made that mistake.
“The comparisons will continue to happen and there is nothing that LeBron James can do to stop it because he is and will continue to be playing against Michael Jordan, even though Jordan is no longer playing the game,” Albert says.  “James has a lot of responsibility on his shoulders, not only is he playing against another team but he is constantly chasing Jordan’s accomplishments at the same time so in some ways, that might be more pressure than the games that he is playing.”

Featuring a wealth of insight, analysis, and expert observations from both current and former NBA greats, this provacative work draws some conclusions that many fans may not appreciate.

“I know for sure that half of those who read the book will like it,” Albert jokes. “It isn’t easy determining who the best really is, but I think it’s ultimately clear. And we present that argument here in compelling fashion, I think.”

One thing, the publisher admits, is beyond debate. As “His Airness” and “King James” face off for the first time in a detailed and unbiased analysis, this new bestselling eBook is poised to intensify this great debate between fans before settling it.

“Debating Destiny: Michael Jordan vs. LeBron James” is available now on Amazon for $4.95.

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Apple Introduces Refreshed Apple TV Amid New iPad Frenzy https://mobilemarketingwatch.com/apple-introduces-refreshed-apple-tv-amid-new-ipad-frenzy/ Wed, 07 Mar 2012 20:25:07 +0000 http://www.mobilemarketingwatch.com/?p=21533 It will forever be known as Wednesday’s “other” announcement. But today, amid the iPad frenzy that can only accompany a new tablet refresh from Apple, the venerable Cupertino, California-based tech giant took the lid off a new Apple TV unit. Supporting 1080p high-definition output and delivering a simplified user interface, the new set-top box will...

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It will forever be known as Wednesday’s “other” announcement. But today, amid the iPad frenzy that can only accompany a new tablet refresh from Apple, the venerable Cupertino, California-based tech giant took the lid off a new Apple TV unit.

Supporting 1080p high-definition output and delivering a simplified user interface, the new set-top box will be available for the same old price of $99 next week when it officially goes on sale.

Despite not being iOS-powered, the new features include app-like buttons that bestow access to all the content your heart desires: Movies, TV Shows, Music, Netflix, MLB, NBA and NHL, etc.

“People are going to love streaming movies and TV shows in 1080p with the new Apple TV, and photos look beautiful displayed at the maximum resolution of your TV,” boasted Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Apple TV is easier than ever to use with its new icon-based interface and the ability to access your purchased movies, TV shows and music right from iCloud.”

As of this writing, Apple TV users have their pick of more than 15,000 movies and 90,000 TV episodes in the iTunes Store.

To learn more, check out Apple’s new page on the refreshed Apple TV.

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Mobile App Aims to Measure Your Level of ‘Linsanity’ https://mobilemarketingwatch.com/mobile-app-aims-to-measure-your-level-of-linsanity/ Fri, 02 Mar 2012 18:00:21 +0000 http://www.mobilemarketingwatch.com/?p=21437 Proving that the mobile app world can quickly react to topical events and give mobile users something fresh and innovative in the moment, independent developer Brandon Abbott has introduced a hot new app everyone is talking about. And if you’re a fan of new NBA superstar Jeremy Lin, you may be talking about it as...

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Proving that the mobile app world can quickly react to topical events and give mobile users something fresh and innovative in the moment, independent developer Brandon Abbott has introduced a hot new app everyone is talking about.

And if you’re a fan of new NBA superstar Jeremy Lin, you may be talking about it as well.

This week, Abbott rolled out his creation Linsanity! 1.0, a Sports & Entertainment app for iPhone and iPad.

The New York Knicks new starting point guard Jeremy Lin has taken the world by storm. Linsanity! will measure your level of Lintensity! and give you a Linsanity! ranking. The louder and more crazy you are the higher your Linsanity! score. Share your score on Facebook and prove to everyone you are the Ultimate Knicks Fan.

Abbott says the goal of the app, which is priced at $0.99, is to help fans determine if they are truly “Linsane” or just a Linderella.

To learn more, click here.

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Jeremy Lin Goes Mobile on Social Media as New York Knicks Web Traffic Goes Ballistic https://mobilemarketingwatch.com/jeremy-lin-goes-mobile-on-social-media-as-new-york-knicks-web-traffic-goes-ballistic/ Tue, 21 Feb 2012 10:00:19 +0000 http://www.mobilemarketingwatch.com/?p=21170 “Linsanity” has officially spread to social media. On Tuesday, the world is celebrating the arrival of New York Knicks’ superstar Jeremy Lin to Facebook. Having reportedly set up his profile via smartphone, it remains unknown if Lin was self-motivated to go social, or if the New York Knicks are simply looking for another avenue in...

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“Linsanity” has officially spread to social media. On Tuesday, the world is celebrating the arrival of New York Knicks’ superstar Jeremy Lin to Facebook. Having reportedly set up his profile via smartphone, it remains unknown if Lin was self-motivated to go social, or if the New York Knicks are simply looking for another avenue in which to promote the NBA’s hottest player today.

Lin’s new Timeline-enabled profile has been gaining thousands of new fans by the hour. Of course, his success on social media shouldn’t be a surprise given that his Knicks’ recent winning streak was responsible for Lin sparking more Twitter chatter than any other NBA player has ever inspired on the microblogging platform.

Just how important has Jeremy Lin been to social media and the NBA in recent weeks. Let’s put it this way: Traffic to NYKnicks.com has reportedly climbed well over 500% since Linsanity began in full.

And on the heels of an ugly NBA lockout that abridged the current season, no shortage of fan interest has returned to the game in response to Jeremy Lin – a player who will now more than ever be perpetually tethered to his fans via Facebook.

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Social Media to Drive Nascar in 2012 https://mobilemarketingwatch.com/social-media-to-drive-nascar-in-2012/ Mon, 02 Jan 2012 15:26:56 +0000 http://www.mobilemarketingwatch.com/?p=20224 It’s been a rough couple of years for Nascar. Hindered by slumping television ratings and a reduction of core audience engagement, Nascar is looking to maintain the return of some lost momentum in 2011. And according to Nascar CMO Steve Phelps, social media is poised to play a vital role in Nascar’s comeback and re-branding....

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It’s been a rough couple of years for Nascar.

Hindered by slumping television ratings and a reduction of core audience engagement, Nascar is looking to maintain the return of some lost momentum in 2011. And according to Nascar CMO Steve Phelps, social media is poised to play a vital role in Nascar’s comeback and re-branding.

Phelps recently shared with AdAge his vision and goals for the immediate future of Nascar.

“We are hiring someone new,” Phelps admits with regard to Nascar’s social strategy and those directing it, “and a big part of the job will be training an entire industry — from driver reps to driver teams to our own internal teams — on social.”

“On the digital side,” he says, “we’ve had a relationship with Turner since 2001, where they operate Nascar.com. That relationship has served our industry very well. That said, our agreement goes through 2014, and we will probably go in a different direction after that. Not because Turner has done anything wrong, but because in the future it will be important for us to control our own message and content. They have allowed us to take portions of their rights back. For example, all the Twitter feeds that we do come from our internal team and are not run by Turner people anymore.”

According to Phelps, using social media and mobile marketing as effectively as other major sports have – the NBA, MLB, NHL, and NFL – is a paramount goal for the new year and a cornerstone of Nascar’s efforts to attract new, more diverse fans.

So far, Phelps said Nascar has “done some small things” in terms of attracting multicultural audiences. “At three of our race tracks we did heavy up-spending in those markets buying media. We had a virtual garage tour in Spanish. The Nascar website can be viewed in Spanish, as well, but that’s basically just a translation. Looking ahead, we’re in discussions with a Spanish-language outlet to create digital content for us, and we hope to have meaningful content live in 2013.”

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Phoenix Suns to Light Up Mobile Marketing for 2012 https://mobilemarketingwatch.com/phoenix-suns-to-light-up-mobile-marketing-for-2012/ Thu, 15 Dec 2011 17:50:09 +0000 http://www.mobilemarketingwatch.com/?p=20022 NBA franchise the Phoenix Suns will aggressively ramp up its mobile marketing campaigns throughout 2012. On Thuursday, Phizzle – a leading digital marketing and media company with no scarcity of experience in the sports world – announced that the Phoenix Suns have selected Phizzle as its mobile marketing provider for the 2011-2012 NBA Season. “We...

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NBA franchise the Phoenix Suns will aggressively ramp up its mobile marketing campaigns throughout 2012.

On Thuursday, Phizzle – a leading digital marketing and media company with no scarcity of experience in the sports world – announced that the Phoenix Suns have selected Phizzle as its mobile marketing provider for the 2011-2012 NBA Season.

“We are extremely pleased to be the mobile marketing provider of choice for the Phoenix Suns,” said Ben Davis, CEO of Phizzle. “The Suns were searching for a comprehensive mobile strategy to expand the relationship with their fan base. Phizzle’s mobile capabilities are the clear cut answer to their search. With the Phizzle technology, the Phoenix Suns now have access to the entire mobile ‘ecosystem’ permitting ‘real time’ dialogue.

According to the few details made available thus far, Phizzle’s web-based platform, PhizzleMobile, will allow the Phoenix Suns to track specific fan interests and provide more relevant and timely mobile campaigns.

Through the Phizzle platform, the Suns plan to deploy a variety of text messaging campaigns that will provide “fun and stimulating” participatory audience experiences, including Text-2-Win promotions, Text-2-Vote polls and Text-2-Screen.

Lastly, Phizzle is providing the Suns with mobile & SMS marketing tools that create integrated, multi-channel, mobile marketing programs for fans, event sponsors and local advertisers.

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