Next Generation of Consumers Could Transform Video, TV Advertising
New research from Tremor Video, a provider of software for video ad effectiveness, and Hulu, the leading premium streaming service,…
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Multitasking Madness: More of Us On Mobile While We Watch TV, Video
Is there anything we do these days without our mobile devices? Of course, people travel with them, work with them,…
Keeping Pace with Political News: Many Say Multiple Devices Important, But TV is Still Dominant
For many, keeping up with political news in 2016 is like a second full time job. Between the Clinton Wikileaks…
Battle of the Titans: TV and Digital Go Head to Head to Grab U.S. Media Dollars
The battle of the titans has arrived. It was only a matter of time, as the former champion — television…
TV in a Multi-Screen World: Council for Research Excellence Reveals Study Findings
What’s happening with TV in a multi-screen world where attention is definitely divided? The Council for Research Excellence (CRE) just…
Marketers Now Leverage TV Schedules to Pursue Complementary Digital Buys
The proof is in that some industry players get the connection between TV and other digital media. Take Videology, for…
Connected TV Will Surge by End of 2015; Programmatic Monetization Growing
Connected TV (CTV), one source of streaming video that the sector has been slow to monetize via advertising, is moving…
Univision Division Uses Cross-Platform Initiatives for Unique Audience
Univision Digital tells MMW that the company has taken on tackling a big problem and will try to find how…
Calling All Cord-Cutters: Verizon Plans Appeal for Millennials to Watch TV and Movies on Mobile
“Cutting the cord” grows ever more … sharp, shall we say? Cable companies are under duress as more and more…
Apple Music Tops 10 Million Subscribers Already?
Early reports suggest that Apple’s new streaming music service has already attracted some 10 million subscribers. Although that’s a big…