eMarketer Webinar to Focus on Cross-Device Targeting—What to Watch for in 2017
eMarketer is planning to host an early 2017 webinar that is a must-attend experience for digital marketers. According to an…
eMarketer
Read More
Growth Trajectory for Wearable Devices Ticks Downward
There will be many small packages under holiday trees across the U.S. — but they’re less likely to contain wearable…
eMarketer Predicts Increases in Mobile Ad Spend, Changes in Influencer Marketing, and Heightened Need for Accurate Attribution in 2017
Data and research company, eMarketer, released its latest 2017 social predictions in its recent report, “US Social Trends for 2017:…
Connecting the Globe: Mobile Phone Use Grows, Smartphones Catching Up
It’s a chattering world these days and a decisive shift from feature phones to smartphones is happening in almost every…
Millennials Might Pay Via Mobile More, If Security Was More Dependable
Though nine percent of millennial respondents to a recent survey said they “conduct transactions via mobile a few times per…
Multitasking Madness: More of Us On Mobile While We Watch TV, Video
Is there anything we do these days without our mobile devices? Of course, people travel with them, work with them,…
In U.S., Mobile Peer-to-Peer Payment Grows, While Mobile Wallet Action Slower
Though more people — mostly the young — are using mobile wallet apps, industry analysts foresee sluggish growth ahead. In…
Making Email More Fun: Twenty Two Percent of Marketers Using Embedded Video
The data on digital video has proven at least one thing: consumers dig it. Still the fastest growing ad format,…
Social Ads Drive Awareness, What Drives Revenue for SMBs? Social Media Ads Now Dominant Method
It’s true that local print and radio advertising were once critically important to small and medium sized businesses (SMBs). But…
SMS Spam Still a Problem
According to an eye-opening new report from eMarketer, SMS spam is still a problem causing headaches and annoyances for consumers…