Battle of the Titans: TV and Digital Go Head to Head to Grab U.S. Media Dollars
The battle of the titans has arrived. It was only a matter of time, as the former champion — television…
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What’s Helping Marketers Make Faster Moves? Algorithms that Pinpoint Attribution Data
Attribution is not just a buzzword. Dissecting the data quickly to discern what marketing strategies and mediums are hitting pay…
ROI Redux: Email Fans Engaged and More and More Mobile
The well known Mark Twain quip — “The reports of my death are greatly exaggerated” — can now be used…
Millennials Like Promotions, Too: They Can Influence Purchase Decisions
Millennials may be a tougher crowd to work with established methods, but even this age group (people born roughly between…
What Will Impact Staffing Decisions? Companies Want Personnel Ready for Future Innovations
Is it better to hire for the challenges one has — or the ones coming down the road? Increasingly, marketers…
What’s the Modern Key to Success for Marketers?
Sweet success is what marketers crave from their efforts. But knowing exactly what to attribute it to is becoming more…
Attribution, the Secret Sauce of Success, Looms as New Priority for Marketers
Sweet success is what marketers crave from their efforts. But knowing exactly what to attribute it to is becoming more…
B2B Firms Need Tech Tools, Too: CRM and Automation Growing
“Business to business (B2B) marketers are doubling down on various marketing technology tools in 2016 as they look for new…
How Many People in the World Will Use a Social Network This Year? Every Third Person — and Growing
Consider this: about 2.34 billion people — that’s 32.0 percent of the global population and 68.3 percent of internet users…
Text or Talk? While Many Consumers Prefer Text for Customer Service, Others Choose Phone
There seems to be no definitive consensus —not yet, anyway — to the tug-of-war between texting and telephoning when it…