The first official lead generation Creative Partner, Jebbit :brings the flexibility of a mobile-first experience, combined with robust declared data storage and activation, to any marketing campaign, whether the goal is conversion, lead capture, or engagement.”

On the heels of a recent $6.8M Series A, a provided statement notes that Jebbit has launched the world’s first declared data platform built off of innovative mobile experiences.

Jebbit’s technology will add to Snapchat’s marketing solutions by providing a mobile-first content experience that captures declared data directly from consumers.

Declared data is provided by consumers as they engage, and as a result gives brands accurate insights into their audience’s intents, preferences, and motivations. Advertisers will be able to activate that data on Snapchat via the creation of Snap audience match lists and audience segmentation.

“Snap, Inc. values true mobile solutions for their advertisers, and we’re thrilled to formalize this key strategic partnership,” said Jebbit President and Co-Founder Jonathan Lacoste. “The war for consumer attention has never been more hotly contested and Snapchat has proven to sustain it above and beyond other networks. Our own customers who use a combination of Snapchat media and Jebbit experiences see a 118% higher lead capture rate than when using other social networks.”

We’re told that the partnership allows advertisers to create a mobile-first Jebbit experience that consumers can swipe up to and engage with. Current Jebbit customers will also have access to easily publish their content to Snapchat.

For more info, click here.

The post Snapchat Adds First Official Lead Generation Creative Partner appeared first on Mobile Marketing Watch.

“This latest distinction gives Perion competitive reach capabilities and positions the Company to drive global ad objectives,” a provided statement explains.

According to Doron Gerstel, CEO of Perion, being named a Snapchat Partner enhances Perion’s offering, “adding to our long term organic growth strategy, taking us to the next level with a more expanded one-stop ad solution for our Fortune 500 clients worldwide.”

Backed by a survey collaboration with IFOP (Institut français d’opinion publique), MakeMeReach can now deliver high level Snapchat ad management to its existing social platform allowing advertisers to launch campaigns on any size budget and optimize performance on their platform.

“This new integration will allow our clients to run campaigns on Snapchat and benefit from the expertise of our team on this rapidly growing mobile platform. Being recognized as a Snapchat Partner marks a new milestone for MakeMeReach, and for Perion as a whole. Further to successful partnerships with Facebook, Twitter and Instagram, we can now deliver the ultimate social media ad management platform, creating a stronger synergy among Perion’s business divisions in the process,” concluded Pierre- Francois Chiron, co-founder of Perion’s MakeMeReach division.

The post Perion’s Social Media Division Named a Snapchat Partner appeared first on Mobile Marketing Watch.

Snap has officially filed for an IPO. Of course, that doesn’t mean the next big thing is coming to Wall Street. The company has already informed investors that it “may never achieve or maintain profitability.”

Nonetheless, it will trade under the symbol “SNAP” on the New York Stock exchange (NYSE).

According to CNBC, Snapchat says that “unlike almost every public offering on the market, the two co-founders” will control “all stockholder decisions.”

“Our two co-founders have control over all stockholder decisions because they control a substantial majority of our voting stock,” Snapchat says. “… We are not aware of any other company that has completed an initial public offering of non-voting stock on a U.S. stock exchange. We therefore cannot predict the impact our capital structure and the concentrated control by our founders may have on our stock price or our business.”

To read the full report, click here.

The post Snapchat Moving Forward with Long Awaited IPO appeared first on Mobile Marketing Watch.

The company, we’re told, has been named a Snapchat Partner.

“As an Audience Match API partner, mParticle will enable mutual clients to seamlessly connect their first-party user data to easily create more personalized and relevant ad experiences on Snapchat,” reads a provided statement.

This integration with Snapchat’s Ad API unlocks new engagement opportunities for mobile-first and multi-screen brands to advertise on the platform. Marketers can leverage mParticle to create and sync audience segments in real-time to Snapchat, as well as 30+ similar audience integrations. This partnership will help marketers drive greater engagement and eliminate media waste by syncing users in real-time across all channels and partners.

“Our Snapchat partnership is one more high-value destination where brands can easily connect their customer data through mParticle,” said CEO and co-founder Michael Katz. “Coordinated, cross-channel marketing is critical to marketing success today, and enabling Snapchat as an end point was essential to keeping pace with our client’s customers. We couldn’t be more excited to partner with them to create a ton of value for mutual clients.”

To learn more, click here.

The post mParticle Tapped as Snapchat Partner appeared first on Mobile Marketing Watch.

“Snapchat’s messages may disappear, but the company’s advertising dollars are starting to pile up,” Inc. reported Tuesday.

Based on the company’s trajectory, Snapchat may top $1 billion in annual revenue next year.

That projection comes from eMarketer, Inc. confirms.

By selling video ads, sponsored geo-filters and sponsored augmented-reality lenses, Snapchat has built itself the foundation for a quickly-growing advertising business. The company is expected to rake in $366.69 million in ad revenue this year…

The startup is currently valued at $20 billion.

“Advertisers are attracted to Snapchat for its broad reach among young millennials and those in Generation Z, which are valuable demographic groups for many businesses,” says eMarketer principal analyst Cathy Boyle. “To engage those often hard-to-reach consumers, Snapchat has expanded its advertising portfolio over the past year to include a wider array of video ads, and more sponsored geo-filters and sponsored lenses.”

The post Snapchat Set to Generate $1 Billion in Revenue Yearly By 2017 appeared first on Mobile Marketing Watch.

Ahead of the Global Gaming Expo (G2E) September 27-29 and two Get to Know Gaming events this month, the American Gaming Association (AGA) is launching Snapchat, a social media tool whose users consist mostly of millennials but is increasingly popular across other generations.

So why now?

The objective, we’re told, is to provide a “behind-the-scenes look at key gaming events. During G2E, the social media tool will feature exclusive content that highlights AGA members, from the show floor and education sessions to the main stage and the press room.”

“Just as the gaming industry is always looking for innovative ways to reach new customers, AGA continuously seeks to advocate for the industry through cutting-edge tools,” said Sara Rayme, senior vice president of public affairs. “We look forward to engaging AGA members and the public with this fun, effective tool that will expand the reach of important events like G2E.”

Through a geographical-based Snapchat filter, or unique graphic, G2E attendees will be able to promote the show and collect photos and videos under the G2E banner, the AGA said in a news release this week.

The post Snap Into It: Global Gaming Giant Embraces Social Platform appeared first on Mobile Marketing Watch.

The use of Digital Ad Ratings is an expansion of Snapchat’s current measurement offerings and its first venture into campaign ratings measurement from an independent provider.

Snapchat’s 3V ads are full screen, vertical videos that Snapchatters view by choice within the premium and curated contexts of Snapchat’s Discover feature and Live Stories. Nielsen Digital Ad Ratings, the industry-standard for digital advertising measurement, reports a campaign’s total digital audience across computers, tablets and smartphones using metrics that are comparable to TV.

According to a statement to the media, digital Ad Ratings will enable Snapchat to deliver mobile audience reach, frequency, demographic composition and gross ratings points (GRPs) for Snapchat 3V campaigns—metrics that are consistent with those across television and the digital space.

“Snapchat’s 3V ads represent a unique approach to advertising,” said Steve Hasker, Chief Operating Officer at Nielsen. “We’re proud that Snapchat has chosen Nielsen Digital Ad Ratings for its first foray into standardized campaign measurement and look forward to continued collaboration.”

The post Nielsen Rolling Out Measuring Tape for Snapchat Ad Campaigns appeared first on Mobile Marketing Watch.

The much-heralded analysis, compiled by Kleiner Perkins Caufield & Byers analyst Mary Meeker, is an industry must-read. This year’s “2015 Internet Trends Report” focuses heavily on mobile media.

It’s no secret that mobile is growing. And it’s driving programmatic growth.

But according to Meeker, “the gap between time on mobile devices and mobile ad spend represents an opportunity worth $25 billion.”

“While mobile ad spending overall was up 34 percent last year, marketers who make an even greater investment could see huge returns as more and more consumers favor mobile devices over their desktops,” noted B2C in its story on the new report. “Programmatic marketers are ideally positioned to benefit from this. With the ability to deliver mobile ads that are location-specific and highly relevant to consumers’ needs, they can transform mobile users into mobile shoppers and repeat customers.”

Vertical viewing is another issue.

Five years ago, Meeker says, time spent viewing content on vertical screens like those characteristic of mobile devices clocked in at just 5 percent. Now it’s 29 percent.

“Mobile has changed the way consumers engage with content. So why are so many brands still delivering standard banner ads to mobile users?” Meeker concludes.

“To successfully engage them, digital marketers should design for mobile first, taking into consideration user behavior as well as the medium’s unique attributes,” according to B2B. “Consider an app like Snapchat. As Meeker points out, the Snapchat experience begins in camera mode to encourage immediate interaction. Full-screen vertical video ads on the app, meanwhile, have been found to generate 9 times the completion rates of horizontal mobile video ads.”

Targeting comes in for some straight talk, too.

Ad format aside, mobile affords the ability to target on-the-go consumers – particularly when paired with programmatic. It creates an opportunity to design and optimize ads in real time, putting marketers in better control of the mobile advertising experience.

“Advertisers must offer creative that’s not only customized to mobile screens but to user shopping habits, content preferences, and product needs,” explains B2B. “Increasingly, a mobile-first approach necessitates a marketing strategy rooted in data, and programmatic can leverage users’ unique universal device IDs to serve more relevant ads.”

It’s time to leave the old formats behind and get with the mobile zeitgeist, Meeker asserts.

“The time has come for marketers to go beyond the mobile formats of old. Brands should concentrate on developing ads that resonate with all of those users who are leaving their desktops behind, and the dynamic and responsive ads traditionally associated with programmatic are just the beginning. Native advertising, in-image ads, in-feed ads…these are just a few formats that can be seamlessly incorporated into the mobile content experience. The more inventive and mobile-ready the ad, the better the response.”

The post Meeker on Mobile: Respected Internet Trends Report Calls for Mobile Ad Innovations appeared first on Mobile Marketing Watch.

That includes Snapchat CEO Evan Spiegel, who came to France to talk about his belief in his platform and the ways it does business — and the fact that it wants to offer “non-creepy” digital advertising.

“Spiegel, the 25-year-old founder of the social messaging network, speaking during a keynote interview at the Cannes Lions advertising festival, argued that digital advertising is all too often ineffective and intrusive,” reports MarketingLand. “He criticized re-targeting ads that follow people around the web, horizontal video ads that force people to rotate their phones, and desktop ads clumsily repurposed for mobile devices.”

The timing of the conference was perfect. Snapchat has embarked on a marketing campaign for its new advertising effort. Called “3V” — which stands for vertical, video, views –it’s Snapchat’s latest gambit in the quest to appeal to the nearly 100 million daily active users on the platform.

“Snapchat video, the argument goes, is designed to be viewed on mobile phones; Snapchat says vertical video has up to nine times the completion rate of horizontal video,” explains Marketing Land. “The video always plays full screen with audio (when device audio is turned on), meaning viewers are more likely to be give their full attention to the message.”

Snapchat counts 60 percent of U.S. smart phone users 13 to 34 as users and boasts 2 billion video viewings daily.

“Our community watches more video on Snapchat than any other platform,” Spiegel insists.

Spiegel’s main pitch?

Snapchat ads, he insists, are effective without gathering personal data, since his company offers targeting by location and gender, but not by interest topics like other platforms.

“We really care about not being creepy,” Spiegel said. “That’s really important to us.”

The post Dialing Down the ‘Creepy’: CEO Says Snapchat Tops at Reaching Young Without Privacy Invasions appeared first on Mobile Marketing Watch.

Snapchat thinks it knows: $750,000 a day. But the photo (and now video) messaging site is experiencing some blowback from all but the most well-heeled advertisers.

“Snapchat is asking brands for $750,000 a day for its new ads, according to multiple industry sources who have heard the pitch, and some say that’s too expensive for the young app,” writes Garett Sloane in AdWeek. “The messaging app with a heavy video focus has promoted itself to the ad world as a TV-style commercial space with millions of viewers a day. Snapchat only started running ads late last year, with its first coming from Universal Pictures for the film Ouija.”

Some deep pockets marketers — McDonald’s, Samsung, Macy’s, and Electronic Arts, for example — have been willing to pay the hefty price. These early adopters bought “Snaps” that show up in member feeds.

One agency exec explained that Snapchat is refusing to budge.

“They [Snapchat] have minimums, and they are very firm on them,” he said. “From a monetization perspective, they are looking for fewer, bigger, better.”

It’s not a game for the risk averse. But companies like McDonald’s, which promoted its “Love Is Endless” commercial on Snapchat, appear drawn to the site, which can snag tens of millions of viewers a day. WIth 100 million average monthly users, Snapchat also works for Universal, which will re-up to buy a second ad for the film “Dumb and Dumber To” (yes, the “to” is grammatically incorrect, which is the dumb and dumber point).

“We have clients for whom Snapchat works really well,” the agency exec noted. “It’s good for a product launch or a rebranding like McDonald’s has done.”

Will Snapchat’s price tag put off would-be advertisers? Time will tell. Word is that a masthead ad on YouTube goes for a mere $500,000. There are also analytic issues the site needs to deal with, say industry insiders, including demographic breakdowns (age/gender/other) of ad-viewing users.

“I’m a big fan of Snapchat, but they are going to market with rates that are significantly higher than what’s competitive out there,” suggested one top executive at a major brand. “It is difficult to go forward with a deal with Snapchat at the prices they are quoting.”

The post Mobile Advertisers Snap Shut on Snapchat’s Asking Price appeared first on Mobile Marketing Watch.