Mobile Advertisers Snap Shut on Snapchat’s Asking Price
How much is too much for a short-lived ad on a social media site? Snapchat thinks it knows: $750,000 a…
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MMA Brings New Mobile Marketing Leadership into the Fold
The Mobile Marketing Association announced Tuesday the appointment of two new hires to “further raise its expertise and commitment” to…
CES 2015: Qualcomm Life Inks Deal with Walgreens
Marking yet another highly promising partnership touted at CES 2015, Qualcomm Incorporated confirmed to MMW this week that its subsidiary,…
A Picture May Be Worth 1,000 Words … and Also $35 Billion
Facebook wasn’t crazy to pick up Instagram, the photo-sharing service that could now be worth $35 billion, according to one…
Mobicip Launches New Android Lollipop Parental Controls
The product is out — Android L, also known as “Lollipop” — and it’s a big hit so far. Now…
What's The Leading Cause of Enterprise Mobile App Failures?
Kony, a cloud-based enterprise mobility solutions company, is out with a new report that seeks to answer a burning question:…
New Self-Service Platform for App Developers Generating Buzz
Time is money, they say. Now the Israel-based Todacell firm is introducing “Todaself,” a self-service mobile-ad platform that lets app…