A new study commissioned by the Mobile Marketing Association is shedding some light on today’s mobile marketing ecosystem.
According to the report, which was conducted by consulting firm mLightenment, the number of mobile marketing-related jobs will climb from 524,000 in 2012 to 1.4 million in 2015.
The mobile marketing ecosystem “exhibits remarkable levels of investment for an industry so young.”
$6.7 billion was spent on mobile marketing by client side marketers and retailers across all industries in 2012, a figure likely to reach almost $20 billion by 2015, the report shows.
Particularly important to note is that mobile marketing contributes even more impressive levels of incremental output to the U.S. economy: $139 billion in 2012 and an estimated $400 billion by 2015.
“Historically, spending in all other mediums eventually flattens out and declines. We don’t see that curve in the data that we have,” says Joe Plummer, one of the study’s lead researchers. “We looked at the sales of high-end and low-end spenders in mobile, and while the correlation is not 1.0, it was in a positive direction.”
To peruse more findings and projections or to review the MMA-sponsored study in full, click here.
