Approximately 20% of all new iPhone owners today are entering the iOS ecosystem after an unhappy stint with Android.
A new study published Monday by Consumer Intelligence Research Partners details how Apple and Samsung get their customers.
Although 1 in 5 new iPhone users once flirted with Android, Google’s mobile operating system isn’t picking up nearly as many Android fans from unsatisfied iPhone owners. In fact, 7% of Samsung buyers had previously owned an iPhone.
This morning, key findings of the new CIRP report were chronicled by Forbes. Among the juiciest tidbits are:
- 42% of Apple’s customers between July 2012 and June 2013 were upgrading from another iPhone
- 43% of Samsung’s customers had previously owned an Android phone, but not necessarily one made by Samsung
- Samsung drew more first-time smartphone buyers upgrading from so-called feature phones (37%) than Apple did (26%)
- Among buyers who switched brands, Apple took three times as many from Samsung (33%) as Samsung took from Apple (11%)
- Among switchers, Samsung drew more customers from HTC, Motorola (GOOG), and Nokia (NOK), while Apple drew more from Blackberry (BBRY)
In terms of demographic info shared in today’s report, Apple’s customers are generally wealthier and “better educated” than Samsung’s.
