Juniper Research is out with a bold new projection about where mobile transitions to be within the next five years.
The value of remote transactions for digital and physical goods purchased via mobile devices will exceed $730 billion annually by 2017, Juniper estimates in a new report.
Juniper says that transaction growth will be driven by the increasing scale of real-world (non-digital) purchases from major brands and retailers.
“Mobile Payments for Digital & Physical Goods: Opportunity Analysis 2012-2017” also noted that as consumer tablet adoption continues to rise, there will be significant migration of purchasing activity from laptops and desktops to tablet devices.
“We have already moved towards a multitasking, multimedia environment which offers brands the opportunity for far greater engagement with consumers than was previously the case,” writes report author Dr. Windsor Holden. “Mobile is increasingly being deployed at all touchpoints in the retail process – product discovery, product purchase, customer retention.”
