Nielsen and Meredith Corp., one of the U.S.’s leading media companies, just announced they’ve inked a multi-year deal for Meredith to subscribe to Nielsen’s local television ratings.
“Along with local TV measurement, Meredith owned or operated stations will have access to tools that provide insights into what local consumers are buying and watching, advertising expenditure data, and custom analytics that help programmers better understand consumers’ viewing habits,” said Nielsen in a release.
“Nielsen delivers more than just local market ratings for our stations,” adds Doug Lowe, EVP of Meredith Corp. Broadcasting Group. “They also provide key local consumer insights and analytic systems that help our stations be more successful.”
According to Nielsen, the deal is recognition of Nielsen’s expertise in local media.
“Our new agreement solidifies our continuing partnership with Meredith,” explains Matt O’Grady, EVP and Managing Director for Local Media at Nielsen. “The Meredith team has been very supportive of the enhancements we are making to our local market service. We appreciate their support of those enhancements and of our exploration into incorporating other data sources, such as Return Path Data, into our projectable panels.”
