John Frelinghuysen Tapped for IAB Publisher-in-Residence
The Interactive Advertising Bureau (IAB) has named digital marketing veteran John Frelinghuysen as the trade group’s newest Publisher-in-Residence to tap…
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IAB Releases First ‘Podcast Playbook’ for Advertisers
This week, The Interactive Advertising Bureau (IAB) released the “IAB Podcast Playbook” — the organization’s first-ever buyer’s guide for podcast…
IAB Taps Craig Coleman Vice President of Marketing
The Interactive Advertising Bureau announced this week that Craig Coleman has been named Vice President of Marketing. Coleman is now…
IAB Launches Exclusive ‘Leadership Dialogues’
Declaring industry conference panels “the pasteurized processed cheese food of the digital economy,” IAB President and CEO Randall Rothenberg has…
IAB Rolls Out New Ad Portfolio
The Interactive Advertising Bureau (IAB) has just released a finalized version of the new “IAB Standard Ad Unit Portfolio.” The…
New School: IAB Primer Educates Brands on Best Practices in Mobile
The Interactive Advertising Bureau (IAB) has just released what it calls “Mobile Identity Guide for Marketers,” which highlights the approaches…
1 in 5 Smartphone Owners Use Their Device Every 5 Minutes
Just how obsessed are we with our mobile devices? Turns out, we may be more obsessed (and tethered to them)…
Investment in Original Digital Video Has Nearly Doubled, Says IAB
Advertiser investment in original digital video programming has nearly doubled over the past two years. That’s the key takeaway from…
IAB: Mobile Leads the way in Digital Advertising
According to a new report from IAB out of Australia, digital advertising spend has continued its “inexorable climb” due to…
IAB Touts New First for Mobile Ad Spend
Citing data from IAB, MAW is out with a new report noting that mobile advertising accounted for more than half…