IAB Releases Official Protocol for Creating In-App, Rich Media Mobile Ads
The IAB “Mobile Marketing Center of Excellence,” today unveiled the final version of its “Mobile Rich Media Ad Interface Definitions,”…
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IAB Debuts Initiative To Standardize Rich Media Mobile Ad Units
The IAB is trying to standardize the way rich media mobile ad units are created and distributed in hopes of…
IAB Shows Spike in Mobile Marketing Budgets
According to the results from a new survey by the Interactive Advertising Bureau (IAB), the numbers don’t lie. Mobile marketing…
IAB And MMA Establish “Standard Methodology For Measuring Mobile Web Ads”
The Interactive Advertising Bureau (IAB) and the Mobile Marketing Association (MMA) today announced the creation of a standard methodology and…
IAB Launches “Mobile Marketing Center Of Excellence” To Drive Industry Growth
It was announced today that the Interactive Advertising Bureau (IAB) has launched what it’s calling the “Mobile Marketing Center of…
IAB and MMA Come Together For Mobile Web Advertising Measurement Guidelines
In a joint announcement today from the Interactive Advertising Bureau (IAB) and the Mobile Marketing Association (MMA), the pair have published…
IAB Publishes Report On Mobile In-App Advertising Formats
The Interactive Advertising Bureau (IAB) today published a report entitled “Prevailing Mobile In-Application Advertising Formats,” that looks at current and future trends for mobile ad formats and placement on a variety of platforms and devices…
First “Industry Standard Metrics” Released? Doubtful
In an announcement by the GSMA and comScore today, the two have announced what they’re calling the “first, industry standard…