The latest mobile marketing seminar to catch our eye is called “Making Money With Mobile Coupons.” Presented by Jared Reitzin, CEO and founder of mobileStorm, this web seminar will teach marketers why digital coupons are important, and give tips on the best way to create an SMS coupon campaign.
According to the mobileStorm press release, the webinar will touch on topics like:
• Using mobile couponing to increase sales and support consumer loyalty programs.
• Best practices for SMS mobile coupon campaigns.
• Choosing the right SMS coupon technology.
While these guys seem to focus on economic motivation as a reason consumers like mobile coupons, I also think it’s a great way for marketers to jump on the “green” bandwagon. After all, a text-message wastes no paper and doesn’t need to be printed out, like other kinds of digital coupons.
“Making Money With Mobile Coupons” is scheduled to take place at 11 a.m. November 11, 2008 (Pacific time). To reserve a spot, click here.
