I Don’t Know, But I’ve Been Texted…
The brief, direct bark of a military commander to subordinates–or the randy cadences grunts chant during basic training–share their quality…
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Bluefly Campaign Combines TV, Mobile Barcodes
Television ads of yore used to urge viewers to “act now” in order to receive a free bamboo steamer with…
HeyWire Global Texting A Gateway Drug To Convergence
In 2008, Oscar winner for best song Glen Hansard received a congratulatory text from fellow Irish musician Bono for snagging…
Group Text: Fast Society Enters Space
There’s a new app out that makes group texting a reality, and it may spark a battle of the group-SMS…
Western Union Offers Mobile Money Transfers
Mobile banking and mobile payments are just two kinds of financial applications coming to a head on cell phones. Western…
Mobile-Market Your Way To Vast Piles Of Treasure
Ahoy Mateys! It’s been a long time since I, Captain Thumb, spoke o’ usin’ mobile technology t’ expand your treaaye…
Jack Daniel’s, JAGTAG Target Revelers
Drunk texting can be a good thing. At least, that’s what Jack Daniel Distillery hopes. The purveyor of the Jack Daniel’s…
Twitter Aims To Keep Users, And Advertisers, On-Site
Popular as it is, the micro-blogging service Twitter may have been frittering away its 160 million-strong user base. Though it…
Webby Awards To Recognize Mobile
We at Mobile Marketing Watch have long argued that the Internet and the mobile platform will become practically one and…
Bell+CTV=Mobile Video Explosion, Eh
Bell Canada Enterprises is buying television and radio giant CTV, the phone communications company has announced–and that could mean major…