The following is a guest post by Endre R., a freelance writer and occasional guest blogger on many topics related to advertising and marketing.
Mothers know it: If you want your grown-up kids to devote some attention to you, you have to get them on their cell phones when they least expect it. Most certainly, you will not get the full-fledged conversation you aimed for, but at least you reminded them of your existence. In this case, parental logic is not too far away from entrepreneurial thought. Naturally, an unexpected call from a perfect stranger advertising for a product is a nuisance. Luckily, mobile devices allow for much less obtrusive ways of connecting with potential clients. Implementing the use of SMS platforms and text messaging methods into your communication strategy can vitally improve your outreach to customers. Here are five suggestions of how to incorporate this technique into your business:
Alerts
Instant and immediate communication with your clients is a vital element of success in business. Maintaining contact with all of your customers, keeping them up-to-date regarding new products and alerts, and sharing information of interest with them will often seem like a big challenge if you take into consideration the annoying abundance of newsletters and spam mails nearly everyone in possession of an email account has to deal with these days. SMS messaging is an alternative worth keeping in mind when it comes to making sure that your updates and alerts reach your customer and have a few moments of his or her attention.
Mobile Marketing
With today’s media and IT landscape becoming ever more diverse and unpredictable, it can be a rather tough task to predict whether the internet, TV, print, or radio is the right marketing medium to communicate your message and your product to your target demographic. Again, mobile messaging provides an alternative solution to conventional marketing approaches. Efficient in cost, international in reach, and immediate in customer-connection, SMS marketing can prove to be just the right tool for your business. At present, there is no other marketing technique that gets your message as quickly as close to your potential client.
Field Communication
Organizing multitudes of people who are operating simultaneously and independently in different locations is a demanding job. A frictionless, structured process in everyday dealings needs to be ensured, while at the same time the capacity of sudden spontaneous action must be retained. Successful coordination of a large body of employees crucially rests on the right communication methods. Using bulk SMS, just one click will bring all of your co-workers into one line of action. While manual calls decrease your team’s reaction time, SMS messaging may be the right mode for you to propel your efficiency to a new stage.
One Time Passwords
Security is undoubtedly the major issue when it comes to dealing with account information and the transfer of passwords. SMS messaging provides your customers’ data with the right degree of protection, while at the same time accelerating the entire process of retrieving time-restricted passwords and acquiring access to accounts, no matter where the clients may be. The immediacy and flexibility of this method will guarantee customer satisfaction. As always, the mobile way of dealing with this kind of data transfer is efficient regarding both cost and time.
Machine2Machine
Introducing SMS messaging in the sphere of machine to machine communication can help to increase the smoothness of monitoring processes in any of your business areas. No matter whether you are searching for a new way of dealing with device control, remote monitoring, supply alerts, data backups, or wake up calls, mobile messaging is apt to improve your reaction time and performance in every of these and many more fields, as you are the immediate recipient of the information in the very same instant that the respective event takes place. In this way, you can initiate the right response from wherever you are and benefit from this method’s flexibility.
Flexibility, immediacy, and efficiency are the core advantages of text messaging in business. This method’s approach to customer communication can help you to build up an international base of clients, as well as improve internal business communication transcending hierarchies. Text messaging is an exciting way of increasing your company’s efficiency while being on the cutting edge of popular communications technology use in business.
