The following is a guest contributed post by Fernando Saiz, CMO at Tappx.

The rewarded video ad format is adored by the mobile gaming and advertising worlds. We now finally have an ad format that satisfies the needs of advertisers, publishers and gaming audiences. Rewarded video ads provide gamers with a reward for watching the entire length of a video ad. In the mobile gaming world, this format works extremely well in mobile games. For developers, rewarded video ads offer the potential to increase in-app purchases and lengthen play session times, therefore increasing loyalty and retention. Also, they provide advertisers with advantages that stimulates higher ROI and engagement levels. Finally, many users express greater amenability for watching rewarded video ads over any other ad format.

Can rewarded video ads help drive in-game purchases?

Imagine if you’re playing a game, and you’ve just finished an end-of-level boss with a life remaining. Following this level, you watch a rewarded video ad and you’re then given an extra life. This method of non-disruptive advertising gives players the chance to extend play time, without hassle or interruption to game play. Extending the amount of time spent in a game is perhaps the single most important way players become more invested in games, thus building loyalty. This then translates to increased gaming session times and retention. As players invest more time and energy into their games, this leads to greater levels of excitement, therefore increasing the probability that they will conduct in-game purchases. Also, developers can receive a higher CPM for rewarded video ads than static ads. In addition to earning more, developers benefit from displaying ad formats that positively contribute to the overall user satisfaction within a game.

Facebook commissioned mobile games research has reported that mobile gamers are a staggering 18% more likely to conduct an in-app purchase when served a rewarded video ad, versus non-choice based advertising. See the May 2017 report here.

The key point is to build the right rewards, and to then decide when are the optimum moments to serve rewarded video ads, and balance the timing for delivery of ads during gaming sessions. The main objective is to provide gamers with a taste of all the benefits of a game, whilst earning a remnant revenue. Don’t let these ads eat into your main source of revenue, so be considerate about your content and it’s delivery times.

Constantly review your metrics and decide whether or not to deploy rewarded video ads. What’s the conversion rate from player to paid player? What’s your ARPDAU? Or what are the valuable items that remain unsold and should be promoted? Rewarded video ads can serve as a research A/B machine for testing new features and getting acceptance from your current ones.

How do Rewarded Ads benefit the Advertiser?

The key thing for advertisers to note is that users choose to engage with rewarded video ads. Therefore, the user is engaged with the video and is incentivised to complete watching the video ads. What’s more, the video is guaranteed high viewability. The developers also have the incentive to place as many rewarded video ads as is practical, such as between game levels or during loading screens. This provides the potential for repeat ads within the game, thus promoting brand recall. Some of the key benefits which rewarded video ads offer advertisers include high viewability, engagement, and completion rates, as well as increased brand recall.

Why are users excited about rewarded video ads?

In one survey done, almost 80% of gamers expressed interest for watching rewarded video ads in exchange for in-app benefits. For mobile gamers, these benefits could be in the form of in-app virtual money, extended gameplay life or other in-game assets. All of these examples enhance the quality of the user gaming experiences, which makes gamers increasingly happy. In the best case scenarios, rewarded video ads can deliver rewards that extend the user’s play-time, which benefits both the gamer and the developer.

Secondly, rewarded video ads work best when they give the user the option to engage with them. This way, the user feels that they themselves have made the decision to exchange their time for watching an ad for a reward. Game apps which provide the option to pay or watch ads receive a 10-15% boost in user reviews.

The proportion of mobile users that does conduct in-app purchases is relatively quite small, so it’s advisable to deploy rewarded video ads to convince users about the benefits and value of additional (paid) game features. A comprehensive survey conducted by Facebook reported that 71% of mobile gamers prefer to ‘pay’ for in-game content by watching video ads. The same survey reported that almost half of US gamers prefer rewarded video ad over any other ad format. This all clearly shows that rewarded video ads are hugely popular and effective, as they expose players to paid in-app features, they assist in increasing retention, LTV and more importantly, revenues.

The post How Rewarded Video Ads Can Drive In-Game Purchases appeared first on Mobile Marketing Watch.

The report looks at which types of visual content creation tools are most popular, in what ways those tools support business goals, and how visual content supports business success overall, in order to help storytellers understand how to equip themselves in the pursuit of a successful content strategy.

The study’s overall findings revealed that visual content makes a noticeable impact on every major business goal, influencing website traffic (85 percent), brand awareness (84 percent), social media engagement (81 percent), and lead generation and sales (71 percent). Additionally, of survey respondents, 80 percent leverage automation tools for visual content creation, which directly correlates to their ability to create the five key formats of visual content (photos, video, infographics, illustrations, and animations) at a significantly more regular cadence than those who do not use automation.

Looking ahead, as demand for visual content increases in 2018 and beyond, the study found that more than three quarters (77 percent) of respondents plan to expand their visual content creation efforts inclusive of their budgets, human capital, visual content creation tools, and types of visual content.

“It’s undeniable that the need for visual content and tools to support its creation will continue to grow exponentially in the years ahead, yet there are so many ways to execute visual content creation that it’s easy for companies to get lost. Regardless of industry, company size, or amount of visual content already being produced, companies will need to continue adapting their visual technology toolboxes in order to satisfy audiences on every new platform and device,” said Zohar Dayan, Co-founder and CEO of Wibbitz. “Whether companies are hiring fresh talent, introducing innovative tech tools, trying out new content types, or just expanding their investment in visual content overall, the shift towards a multiplatform, visual-first business strategy is well on its way. We’re excited for 2018 and beyond as we deliver solutions to make production easier and distribution more effective to improve our clients’ bottom lines.”

Want to know more? Check out the full report here.

The post Video Creation Platform Wibbitz Releases New Research Report appeared first on Mobile Marketing Watch.

The following is a guest contributed post by Fritz Brumder, CEO of Brandlive.

You wake up, and scroll through the latest news stories on Snapchat, then open up Slack to watch some quick video assignments for work while you brush your teeth. You’re in a hurry, but the first meeting of the day is a video call that you can take from the train (thanks, public wi-fi!).

At 8:30 a.m., you arrive at your desk, and your manager’s left three video messages with some feedback on last week’s project, including some tweaks she needs by noon. Come 9 a.m., you jump onto the CEO’s live video update to all employees for the week. She likes to make sure everyone knows the major priorities, and can ask questions and make suggestions in real-time.

A couple quick IMs set a time, and you and your team videochat quick to divide up roles to make sure everyone can review the file before the deadline.

During a late lunch, your coworkers pull up a quick video clip from last night’s big series finale. Then you’re back at your desk, to share some video feedback with the team’s interns in New York. Gotta multi-task since your favorite clothing brand has their live video summer sneak-peak fashion show starting at 3 p.m. (6 ET), so you jump onto that late in your day to get a little shopping done for the summer season.

Your day closes with an evening call between a client in Honolulu and his associate in Chicago, who’s joining the video conference from the airport. You share some action items at the end of the call, then send the recorded video to the full team afterward.

It’s March 1, 2019. And video has overtaken email.

The concept may seem foreign to a culture that’s just as tethered to email as ever — 205 billion emails were sent per day in early 2015, and that number’s actually supposed to grow to 246 billion in 2019.

But dig a bit deeper and the numbers are deceptive. Nearly half of all emails are spam, and the open rate for email in North America hovers around 30 percent. That’s not effective communication at all.

Video, on the other hand, is only growing as a means to communicate, at work and at play. Live video will only grow as a means to interact in our work and personal lives, as we’re on the go more than ever, but still crave face-to-face contact.

This year (back to the present, 2017, now), video is poised to account for 74 percent of all web traffic. Even in 2014, when internet speeds weren’t what they are today, simply using the word “video” in an email increased open rates by 19 percent.

Hubspot saw that 43 percent of those surveyed wanted more video content last year. Customers are also four times more likely to watch a video about a product than read about it.

These are clear signs of a shift in the way we live, and specifically, in the way we do business (and will do business by 2019). Enterprise investment in video has continued to climb in recent years, and will only grow more as technology matures. If video proves it’s better equipped to reach customers than traditional emails (and that goes for B2B and B2C), then it only makes good business sense to jump at that opportunity, no?

High-quality video has also become easier and easier for anyone to create, manage and produce.

Industry behemoth Skype has been in the game since 2003, and still has 300 million monthly active users. Skype’s free, for the most part, as are other increasingly accessible options. Meet by Google is the latest enterprise-focused offering for the company, as more and more businesses go that route for all-in-one data, file, email and video management. It’s simple — basically Hangouts for your office — and only serves to continue wider adoption of video conferencing.

Same goes for Zoom Video, which aims for as little set-up as possible. They provide quick extensions for browsers and Microsoft Outlook, making it an incredibly fast process to get right into your video meeting.

Services like these keep popping up and keep growing rapidly in the space. Even as the prices of video services fall, profits are going up due to end-user adoption. That only serves to create more investment in video — whether that’s conferencing, pre-recorded or live segments.

When March 1, 2019 rolls around, it won’t feel like you’ve traveled through time. We’ve been moving toward this new, post-email reality all along. Email may never truly die off, of course. But video will soon be the way we do business. And with video’s abilities to create more valuable interactions on both sides of the screen, it seems we’ll be better off for it.

About The Author

Fritz Brumder is the CEO and a co-founder of Brandlive. Fritz is a long-time Internet strategist and entrepreneur. Using his experience in and passion for video production, and expertise in Internet strategy, he developed the vision for and launched Brandlive, a leading Software-as-a-Service solution that brands and retailers leverage to create highly engaging online events for their products and product experts — seamlessly combining live video, social interaction, and instant commerce. Fritz has developed digital media solutions for the world’s best brands for over 10 years.

The post OPINION: Video Poised to Overtake Email… Soon appeared first on Mobile Marketing Watch.

Advertisers know that an eye-catching, engaging ad is the only way to attract attention. This is especially true nowadays when our attention span is almost zero. So, what is the secret? Video, of course. But not just any type of video: dynamic video remarketing.

What is dynamic video remarketing?

When we view a YouTube video, we usually see the video ad that plays first. It’s the one that we must watch for a few seconds before we can hit “skip.” This is referred to as a pre-roll ad. When that video ad displays the exact same product or service that we recently viewed on a website it’s referred to as dynamic video remarketing.

In Facebook, dynamic video remarketing finds us as well (it sure is sneaky)! Previously viewed products or services will appear as sponsored videos in Facebook’s Newsfeed.

Video banner ads that we see while we browse websites can also function as dynamic video remarketing. They are targeted video banner ads displaying products or services that we previously viewed on a company’s website. Video banner ads can appear on websites, Facebook or YouTube.

Dynamic video remarketing allows advertisers to retarget potential, new and repeat customers, by displaying previously viewed products or services—through video. This recipe is what makes dynamic video remarketing the best advertising strategy for increasing ROI.

Key benefits of dynamic video remarketing 

Another important advantage of dynamic video remarketing is its ability to successfully influence each stage of the customer funnel on a level that static ads cannot achieve.

• Brand Awareness

Video ads can be a companion to any TV or national advertising campaign. A national campaign is visible, but general. Video companion ads are considered companions to the national campaign because they build on the original ad and bring a personal touch to every user. The combination of the national and companion ad increases exposure of the brand. Videos can also go viral at a fast rate, which facilitates brand awareness across the online world.

• Social Media Friendly

Users love to share, favor and comment on videos. The innate shareable nature of videos is partly what gives them an edge over static ads, especially since static ads are not picked up by Facebook’s Newsfeed. Facebook loves videos, and this is apparent on their Newsfeed, since they give video huge visibility and prominence.

• Engagement and Interest

Video ads create a connection by displaying products that visitors already viewed. This personalization engages the customer and impacts them on an emotional level. This is seen with pre-roll YouTube adds, since personalized pre-rolls are viewed 47% more than generic ones.

• Decision and Sale

It is an advertiser’s dream to know exactly who to target and with what products. Luckily, this concept is not new. Advertisers have had the ability to retarget customers with static ads based on previously viewed products or services. This is called dynamic retargeting. It has worked well with static ads, that is until video entered the picture. Video ads trump static ads every time since dynamic video remarketing is much more effective.

In-depth research carried out by Treepodia found that dynamic video retargeting outperforms traditional retargeting with average industry increases of 74% in CTR and 49% in ROI. Of the industries studied, jewelry&gifts saw an increase of 100% in ROI and CTR, home&kitchen saw a 39% increase in CTR and a 33% rise in ROI. The furniture industry saw a CTR increase of 86% and an ROI increase of 34%. These are results from Treepodia’s clients, but the comparison between generic retargeting and dynamic video retargeting would likely display similar data for other companies and industries.

Tips for effective dynamic video remarketing campaigns

• Customize content for target groups

Video ads need to effectively communicate their message to users. It is not enough to show them the product they have visited, there should be a story that speaks to them. The video content can, and should be customized according to lifestyle and preferences for the best personalized effect.

• Keep it short

Video banners shouldn’t last more than 15s, pre-rolls can be a little longer (30-40s). In both cases, the main message should be said within the first 5s.

• Include a Call to Action

Include your call to action throughout the video, whether it’s to register, to purchase, to visit a website or if possible, to redeem a discounted offer.

• A/B Test to maximize results

Remarket at product level (video with product that was visited), at category level (with best seller of the category or a selection of products), or at the site level (best sellers or selection). It’s also a good idea to A/B test platforms. Banners can be used on Facebook and AdWords. Facebook might be more visible but AdWords offers a larger environment.

Always check results in Google Analytics, and compare them to your other campaigns.

Video is the Future

Social media and website browsing are all-consuming activities, yet people expect to be entertained online or they lose interest. Video is the only thing that can penetrate the trance that the online world has pulled us into—a deep trance. No wonder advertising has harnessed video, specifically dynamic video remarketing, to entice potential customers.

The post Dynamic Remarketing is a Game Changer for the Advertising Industry appeared first on Mobile Marketing Watch.

The following is a guest contributed post by Fritz Brumder of Brandlive.

Today’s video-centric web puts a premium on experience. When brands record live, consumer-facing events or pre-recorded training videos, there are major demands in terms of keeping audience attention.

How do you earn the audience’s attention on the topic, while also keeping them engaged?

A big part of that equation is quality, and utilizing the proper equipment to capture the best video possible. Whether it’s a brand’s first video or its 50th, there’s always something new to learn about the latest recording tips, tricks and techniques to produce great video that engages an audience. But the reality is, everyone has a budget to maintain. So how do you produce  high-quality live video, without breaking the bank?

At Brandlive, we polled our team to uncover some favorite tools for producing great video content each and every day.

Keep it Steady with a Camera Tripod:

A fluid-head tripod is an important addition for your camera to provide a steady shot, and smooth panning and tilting. Manfrotto makes high quality, professional options for fluid-head tripods. For a tighter budget, try brands like Fancierstudio or Magnus. It’s important to also get a heavier tripod if you’re planning to shoot any live video outside. A slight wind gust on a lighter tripod could send your device flying (and end your live broadcast in a second).

Mounting your Mobile Device:

iOgrapher mounts can be a great solution for adding a tablet or phone camera into your live broadcasts. These mounts not only stabilize the devices for handheld camera work, but also provide mounting options for lights, microphones, and even different lenses.

Lighting the Scene:

Adequate lighting is essential to making your video look good. If you’re in a windowed room with lots of natural light, you might be able to avoid using additional lights. However, even natural light can be unpredictable from day to day, or even moment to moment. In a poorly-lit environment, you should consider a simple two-light setup to make your subject(s) stand out. Fotodiox makes great LED light panels in a range of price points that can be easily mounted on light stands. The ability to dim the lights and change the color temperature makes them perfect for video production in a variety of environments.

Capturing Perfect Audio with Microphones:

Good image quality is critical for live video, but sound is an important — and often overlooked — factor. Rode makes a variety of directional microphones which can mount on a camera for capturing audio in a controlled environment. If you’re looking for the professional quality and versatility of wireless microphones, Sennheiser is a great choice for wireless handheld and lavalier options which can easily be incorporated into your live broadcast setup.

Don’t Forget Power and Charged Batteries:

It’s obvious that you’ll need some power to make your live video magic happen. Be sure to situate yourself near an outlet and have a power strip available for plugging in multiple devices. If any of your devices require battery power (wireless microphones, etc.), come prepared with a full set of charged batteries, plus a few extras just in case.

Manage Multiple Sources with an A/V Mixer:

We’re big fans of the Roland VR-4HD, which provides an all-in-one solution for A/V mixing and production. It has four HDMI inputs for video, an integrated audio mixer, and many other features to simplify your setup — all while maintaining a compact size. It’s great for both streaming and recording, and best of all, it was designed for a single operator to handle (key for producing live videos on a budget).

Add Effects with Streaming Software:

A product like the Roland VR-4HD has you covered on the hardware side, but you’ll need some software to help encode the live video for broadcasting. Telestream’s Wirecast is a widely-used homebase for live streaming, letting you manage sources in real-time (essential for the nature of going live). Along with the basics, Wirecast makes it possible for the most  novice producers to add simple effects, transitions, titles, and other additions that will make your video shine.

At the end of the day, a little investment goes a long way with live video. In order for your audience to have a good experience, make sure it’s easy for them to hear, see and engage with your content. And once you have the video experience dialed in, the rest — think marketing your video, sharing across social channels, and saving the video for later — becomes easy and repeatable.

The post Going Pro Without Going Broke: 7 Suggestions for Creating High-Quality Live Video appeared first on Mobile Marketing Watch.

“The data show that Gen Z is a native digital video generation that overwhelmingly equates “watching TV” with an online source,” reads the provided report summary. “They also may be the first to fully embrace digital video advertising by seeing ads as indistinguishable from actual TV shows, and they will be CTV-first consumers.”

It’s a “transformative shift” — and it could present big opportunities for both streaming services and advertisers who capitalize on this trend.

Consider — for starters — how the term “watching TV” has changed.

“Eight four percent of adults aged 14-50 equate “watching TV” with devices such as an Apple TV or PlayStation,”notes the Tremor report. “Specifically, 70 percent of Gen Z consider watching TV through an online source, whereas 74 percent of Gen X consider watching TV to be through traditional cable or satellite services.”

Change is occurring rapidly, according to Karen Ring, Senior Director, Insights + Analytics at Tremor Video.

“The transition of television programming to a digital, streaming-first culture has been happening at a rapid pace,” said Ring. “Gen Z, who in two years will make up 20 percent of the workplace, is in a prime position to create an inflexion point in favour of online consumption.”

Julie DeTraglia, Head of Ad Sales Research at Hulu, agrees.

“This survey is a window into the consumption habits and advertising preferences of the next generation of viewers,” DeTraglia said. “TV consumption habits have evolved and Gen Z is at the forefront of the shift. And Hulu is perfectly positioned to help advertisers reach this generation of viewers with relevant and targeted advertising in a preferred viewing environment.”

Streaming has made viewers “serial monogamists,” according to the research.

“Due to streaming’s on-demand nature, Gen Z are 40 percent more likely to watch multiple episodes of TV in solid, focused chunks, much like reading chapters in a novel. Demonstrating their loyalty to the medium, more than half of respondents say they prefer to stick to a single show until they finish the series, rather than intermix shows.”

That definitely affects advertising strategies.

Want to read more about the study’s findings? Click here.

The post Next Generation of Consumers Could Transform Video, TV Advertising appeared first on Mobile Marketing Watch.

According to a new report from the IAB, the UK is experiencing a video ad boom of epic proportions.

“Due to advertisers’ need to tap into people’s rising use of mobile to watch content, digital advertising grew at its fastest rate in nine years – by 17.3 percent (£10.3 billion) in 2016,” MAW reports, citing data from the Internet Advertising Bureau UK (IAB/UK).

An IAB/UK/PwC Digital Adspend report notes that the last time annual growth was higher was in 2007, when it logged in at 38 percent.

“Almost half (48 percent) of UK internet time is now spent on smartphones and mobile ad spend rose 50.8 percent to £3.87 billion,” according to the report announcement. “Mobile now accounts for 38 percent of all digital ad spend, up from 4 percent just five years ago.”

What’s more, we’re told that mobile now accounts for 63 percent of video spend, 76 percent of Content & Native (including social media news feeds), and 79 percent of social media spend.

“Spend on mobile video ads more than doubled (up 103 percent) to £693 million – making it the fastest growing ad format. It accounts for 29 percent of the total growth in digital ad spend,” the IAB/UK report notes.

The post Video is Hot and Getting Hotter for Mobile Advertising appeared first on Mobile Marketing Watch.

The following is a guest contributed post by Fritz Brumder, CEO of Brandlive.

You wake up, and scroll through the latest news stories on Snapchat, then open up Slack to watch some quick video assignments for work while you brush your teeth. You’re in a hurry, but the first meeting of the day is a video call that you can take from the train (thanks, public wi-fi!).

At 8:30 a.m., you arrive at your desk, and your manager’s left three video messages with some feedback on last week’s project, including some tweaks she needs by noon. Come 9 a.m., you jump onto the CEO’s live video update to all employees for the week. She likes to make sure everyone knows the major priorities, and can ask questions and make suggestions in real-time.

A couple quick IMs set a time, and you and your team videochat quick to divide up roles to make sure everyone can review the file before the deadline.

During a late lunch, your coworkers pull up a quick video clip from last night’s big series finale. Then you’re back at your desk, to share some video feedback with the team’s interns in New York. Gotta multi-task since your favorite clothing brand has their live video summer sneak-peak fashion show starting at 3 p.m. (6 ET), so you jump onto that late in your day to get a little shopping done for the summer season.

Your day closes with an evening call between a client in Honolulu and his associate in Chicago, who’s joining the video conference from the airport. You share some action items at the end of the call, then send the recorded video to the full team afterward.

It’s March 1, 2019. And video has overtaken email.

The concept may seem foreign to a culture that’s just as tethered to email as ever — 205 billion emails were sent per day in early 2015, and that number’s actually supposed to grow to 246 billion in 2019.

But dig a bit deeper and the numbers are deceptive. Nearly half of all emails are spam, and the open rate for email in North America hovers around 30 percent. That’s not effective communication at all.

Video, on the other hand, is only growing as a means to communicate, at work and at play. Live video will only grow as a means to interact in our work and personal lives, as we’re on the go more than ever, but still crave face-to-face contact.

This year (back to the present, 2017, now), video is poised to account for 74 percent of all web traffic. Even in 2014, when internet speeds weren’t what they are today, simply using the word “video” in an email increased open rates by 19 percent.

Hubspot saw that 43 percent of those surveyed wanted more video content last year. Customers are also four times more likely to watch a video about a product than read about it.

These are clear signs of a shift in the way we live, and specifically, in the way we do business (and will do business by 2019). Enterprise investment in video has continued to climb in recent years, and will only grow more as technology matures. If video proves it’s better equipped to reach customers than traditional emails (and that goes for B2B and B2C), then it only makes good business sense to jump at that opportunity, no?

High-quality video has also become easier and easier for anyone to create, manage and produce.

Industry behemoth Skype has been in the game since 2003, and still has 300 million monthly active users. Skype’s free, for the most part, as are other increasingly accessible options. Meet by Google is the latest enterprise-focused offering for the company, as more and more businesses go that route for all-in-one data, file, email and video management. It’s simple — basically Hangouts for your office — and only serves to continue wider adoption of video conferencing.

Same goes for Zoom Video, which aims for as little set-up as possible. They provide quick extensions for browsers and Microsoft Outlook, making it an incredibly fast process to get right into your video meeting.

Services like these keep popping up and keep growing rapidly in the space. Even as the prices of video services fall, profits are going up due to end-user adoption. That only serves to create more investment in video — whether that’s conferencing, pre-recorded or live segments.

When March 1, 2019 rolls around, it won’t feel like you’ve traveled through time. We’ve been moving toward this new, post-email reality all along. Email may never truly die off, of course. But video will soon be the way we do business. And with video’s abilities to create more valuable interactions on both sides of the screen, it seems we’ll be better off for it.

About The Author

Fritz Brumder is the CEO and a co-founder of Brandlive. Fritz is a long-time Internet strategist and entrepreneur. Using his experience in and passion for video production, and expertise in Internet strategy, he developed the vision for and launched Brandlive, a leading Software-as-a-Service solution that brands and retailers leverage to create highly engaging online events for their products and product experts — seamlessly combining live video, social interaction, and instant commerce. Fritz has developed digital media solutions for the world’s best brands for over 10 years.

The post March 1, 2019: The Day Video Overtakes Email appeared first on Mobile Marketing Watch.

According to an emailed status, Coinage will feature 600 short-form videos throughout 2017 to help guide everyday choices consumers make in spending, saving and investing for themselves and their families across all stages of life in a lighthearted and entertaining fashion.

Sponsored by GEICO and one of Time Inc.’s largest video initiatives, Coinage is informed by rich data insights and curated through the wide range of brands and passions in the company’s portfolio, including finance, celebrity, sports, politics, food, fitness and entertainment.

“We are excited to be working with Time Inc. on Coinage. It allows us to be part of an entertaining and practical video series that will resonate with our existing customers as well as new audiences,” said Geoff Troidl, Digital Marketing Senior Manager, GEICO.

Coinage videos, approximately 90 seconds in length, will feature original infographics, in-studio interviews with personalities and experts and other relevant news and information.

“Coinage is an extremely exciting new editorial franchise for us. It showcases both our rapidly expanding video prowess and our ability to leverage the digital scale and reach of our full portfolio,” said Alan Murray, Time Inc. Chief Content Officer. “We are thrilled that GEICO is supporting this new initiative.”

Editorially, Coinage will be led by Kate Santichen, Senior Producer, and Adam Auriemma, Digital Editor of Money. Nearly every Time Inc. brand will contribute content and promotional efforts to the project, including their social media channels, which reach an audience of nearly 250 million.

Watch Coinage’s first videos here: Super Bowl, Credit Score and High-End House Flip.

The post Time Launches New Video First Brand appeared first on Mobile Marketing Watch.

The company is aiming to provide better monetization solutions for small and medium web publishers.

“There’s currently a major disconnect between what the average website can offer and where advertising is headed,” said Hyaat Chaudhary, founder and chief executive officer of Outstream.com. “Advertisers are shifting spends from TV and banner ads to digital video and can’t find enough quality inventory.”

Outstream.com is an innovative outstream video platform for web publishers. Unlike traditional online video advertising that plays before or after a video, outstream is online video advertising that plays in-content.

The company says digital video advertising spending nationally is predicted to quadruple from $6.84 billion in 2015, to $28.08 billion in 2020.

The post Outstream Makes Big Push for Video Advertising Accessibility appeared first on Mobile Marketing Watch.