Debunking the First-Price Auction Fallacy
The following is a guest contributed post by Jeff Marshall, CEO of CrossInstall. The advertising ecosystem and auction bidding process…
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OPINION: The Future of Influencer Marketing with AI: No Bots and Better Data
The following is a guest contributed post from Alexander Boykov, CEO and Founder, Buzzweb. For the past two years, the…
OPINION: Use Sophisticated App Install Ads to Create Stronger Customer Relationships
The following is a guest contributed post from Andreas Hassellöf, founder of Ombori Group It has never been a more…
deltaDNA CEO Talks Mobile Ad Strategy
The following is a guest contributed post from Mark Robinson, CEO of deltaDNA, creator of SmartAds. In free-to-play (F2P) mobile…
It’s Not Just How Much, But Where and When We Are Connected That Matters
The following is a guest contributed post by Keith Petri, Chief Strategy Officer at Screen6. The amount of time consumers…
Do Marketers Understand Text Messaging Enough to Grasp The Power at Hand?
The following is a guest contributed post from Brandon Brodie, Mobile Engagement Expert and Program Manager at SmartStory. According to…
OPINION: Getting on the Cloud with Caution
The following is a guest contributed post by Alastair Hartrup, Global CEO of Network Critical. Fifty-two years after the release…
Going Pro Without Going Broke: 7 Suggestions for Creating High-Quality Live Video
The following is a guest contributed post by Fritz Brumder of Brandlive. Today’s video-centric web puts a premium on experience….
Their Phone. Your Brand’s Lifeline. Have You Been Called On It Yet?
The following is a guest contributed post by Ben Ricciardi, CEO/founder of Times10, a branding and creative agency based out…
Advanced Customer Service Strategy: The Hybrid Model
The following is an exclusive guest contributed post from James Ramey, CEO of DeviceBits. Today, technology has taken over the…