OpenX Cracks Down on Ad Unit Abuse
OpenX, a leading independent advertising technology provider, announced Thursday that the company will ban from its exchange a group of…
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Opinion: What’s the deal with Customer Segmentation?
The following is a guest contributed post from Iqbal Kaur, co-founder of Zylotech. In a highly competitive market, it is…
2018 Cyberthreat Defense Report Addresses Latest Ransomware Realities
CyberEdge Group, a premier research and marketing firm serving the security industry’s top vendors, today announced immediate availability of its…
Rockerbox Introduces New Tech to Help Marketers Identify and Activate Audiences
Rockerbox launched on Tuesday its Recency Marketing Platform, the first technology solution that “enables companies to leverage recent user behaviors…
Rubicon Project Opens Up Its Guaranteed Private Marketplaces to Third Party DSPs
MMW learned today that Rubicon Project, the Global Exchange for Advertising, announced it has opened up its exchange to DSPs…
Samsung Health Takes Aim at Diabetes Wellness Program
Samsung Electronics America, Inc. and WellDoc, a leading digital therapeutic company, announced today that Samsung Health users now have access…
Transparency at IAB Annual Leadership Meeting: Three Ways the Ad Industry is Improving
The following is a guest contributed post by Tim Mahlman, President, Head of Advertiser and Publisher Strategy, Oath At IAB’s…
What Every Telemarketer Needs to Know About Bond Compliance
The following is a guest contributed post from Vic Lance, the founder and president of Lance Surety Bond Associates. He…
Docent Health Selects mPulse Mobile to Scale and Deepen Their Personalized Healthcare Journeys
On Thursday, the official word was handed down that mPulse Mobile, a leader in mobile health engagement solutions, and Docent…
Giving Marketers an Edge: Triton Digital Integrates MobPro’s DSP with a2x
Triton Digital, a global technology and services leader to the digital audio industry, announced today the integration of its audio…