Are Your Customers Black Friday or Cyber Monday Shoppers? Do You Even Know?
The following is a guest contributed post from Eyal Oster, CEO of international mobile engagement leader, MobileBridge. Online shoppers spent…
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Facebook Leads Digital Marketing Spend for Retailers
MMW has learned that paid search and email marketing lead retailers’ lists of effective customer acquisition channels, however, social media…
Mobile Dominated eCommerce Sales to Close Out 2014
According to the details of a new report shared with MMW, 70% of consumers did their online shopping primarily on…
Marketing Mission Impossible: Last Year’s Hacked Stores Unlikely to Recover This Year
If you haven’t already begun receiving messages in your smartphone or in your inbox about the “unprecedented security” of shopping…
eBay Launches ‘Shop The World’ Marketing Campaign
On October 13th eBay launched their holiday “Shop The World” marketing campaign on Twitter, Facebook, Pinterest, Instagram, LinkedIn and Google+…
Dunkin’ Donuts: Using Mobile to Look Through the Windshield, Not the Rearview Mirror
When it comes to marketing, Dunkin’ Donuts believes that it’s a balance of mobile and traditional marketing that will best…
No Lazy Susan: AOL Exec to Lead Female-Focused Investment Push
She’s no “lazy Susan.” It’s just been announced that AOL has appointed company exec Susan Lyne to be at the…
Survey: More Consumers Shopping Mobile and Local
This holiday season, more consumers ever will shop local and with the assistance of mobile technology. According to Deloitte’s 28th…
comScore: Online, Mobile Shoppers Demand More
comScore has just published the results of the UPS Pulse of the Online Shopper Study: A Customer Experience Study, which…
Groupon Says It’s Mostly a Mobile Company Now
Mobile has never been more important to Groupon. This week, Groupon reported better-than-expected second-quarter sales and has mobile to thank…
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