MMW learned this morning that Optimove, provider of a leading Customer Marketing Cloud, announced today at the World Gaming Executive Summit that GVC Holdings PLC has selected Optimove to serve as its enterprise CRM and player marketing vendor.
GVC Holdings, if you’re not familiar, is a leading operator in the global online gaming space.
“Following the great success achieved using Optimove within a number of its individual brands, GVC made the strategic decision to base its entire enterprise CRM strategy on Optimove’s software and services,” a statement emailed to MMW reads.
Optimove enables GVC’s various CRM and marketing operations to consolidate, manage and automate multi-channel customer marketing based on predictive customer modeling technologies.
Additionally, Optimove will provide GVC with a full gamut of services, including CRM strategy consulting, development of customer-centric marketing programs, and data science as a service.
“We made the strategic decision to adopt Optimove across our enterprise following their proven success at increasing player engagement within our Sportingbet brands,” said Adam Lewis, GVC’s Group Head of Sportsbooks. “Optimove’s software and consulting services provide us with a significant strategic edge in our highly-competitive industry, which we’ll now leverage across Bwin and the other brands within our newly enlarged group.”
