YP, Verve to Deliver Mobile-Display Offering for National Brands and Agencies
MMW learned today that YP is teaming up with Verve, a location-powered mobile marketing platform, to power its Enhanced Mobile…
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YP Celebrates 1 Year of Independence
On Thursday, YP celebrated its one-year anniversary as an independent company. On May 9, 2012, AT&T Interactive (YP.com and YP…
AT&T Dumps Advertising Solutions and Gains Share of YP
On Monday, AT&T confirmed that an affiliate of Cerberus Capital Management, L.P. has agreed to acquire AT&T Advertising Solutions and…