On Monday, MMW was briefed by the team at Perion Network Ltd. about the company’s latest key appointment.
Joanna Sammartino Bailey has been appointed as Global Chief Revenue Officer of GrowMobile, Perion’s mobile marketing division.
We’re told that Joanna will lead GrowMobile’s global sales operations and report to Shai Gottesdiener, General Manager of GrowMobile.
According to Perion’s announcement, Bailey joins GrowMobile having spent nearly two decades in account management and strategy roles at digital marketing and advertising companies.
“We are very excited for Joanna to join our team,” said Shai Gottesdiener, General Manager of GrowMobile. “Joanna is a seasoned ad tech industry veteran with a proven track record of strong operational, strategic and sales experience. Her background from the agency side to the technology platform side is exactly what we need to help GrowMobile realize its full potential.”
