S4M, a technology platform specializing in mobile advertising, recently dished on the results of an extensive global study.
The study in question was conducted on a sample of 1 billion mobile ad impressions across 30 campaigns. The key finding? There’s a huge loss of $10 Billion to advertisers through a lack of ad transparency.
To tackle the mobile ad transparency problem, which accounts for a massive 30% loss in the mobile ad market currently valued at over $68 Billion, S4M created the AdVerification Score, allowing advertisers to see a simple mark out of 1000 for each ad served and enables them to assess impact and success immediately.
“The AdVerification Score is a response to the recurring need for transparency among advertisers and media agencies. Often marketers assume that the mobile advertising ecosystem is an opaque black box. In reality, it is not. We are offering a solution that gives brands a clear view of all the important parameters within a campaign” explains Christophe Collet, CEO and Founder of S4M.
The company tells us that S4M combined three major criteria into the AdVerification Score to evaluate each mobile ad; brand safety, device-targeting and viewability. The S4M AdVerification Score examines performance from the ad request, (the moment when an ad is called), until the ad impression (the actual moment when the format is truly delivered to the user).
Want to know more? Check out the AdVerification Score infographic here.
