The Mobile Marketing Association (MMA) will present an online webinar entitled “Mobile Campaigns: Secrets to Delivering Superior Conversions” on Thursday, October 8 from 10 to 11 a.m. (CDT).
“Advertisers and agencies expect better performance in mobile campaigns compared to other channels, however few mobile campaigns achieve their true potential on converting a relevant audience in significant volumes with comparatively minimal acquisition costs,” notes the MMA.
The trick? Tapping into peer to peer recommendations. But how to do it? The webinar will offer insights into mobile campaigns that:
- Deliver superior conversions
- Reduce acquisition costs
- Improve the viral coefficient via cross-channel campaign management
- Improve audience relevance
- Integrate campaign-native social recommendations into the analytics stream
The webinar presenters will include Ehizogie Binitie, Chief Technology Officer and Pradeep Rao Padala, SVP for Business Development, both from Rancard. The moderator will be Chris Babayode, Managing Director of EMEA at the Mobile Marketing Association.
Full details and registration info, click here.
