Salesforce and Instagram should make quite a pair.
It’s a coupling highlighted this week on the official Salesforce blog.
“Today,” the company’s Scott McCorkle writes, “we are excited to announce that Salesforce is offering a whole new set of tools for marketers to engage with customers on Instagram across our suite of Marketing Cloud products; Social.com for managing advertising campaigns at scale, Active Audiences to unlock and sync CRM data in Salesforce to optimize advertising and Social Studio for publishing, engagement, customer service, and analytics.”
Auspiciously, marketers don’t have to wait around for case studies pointing to the efficacy of these efforts.
“Already we are seeing great success with our customers who sync their CRM data and email lists with digital advertising,” McCorkle notes, citing examples from various company execs.
“L’Oreal as the world leader in beauty, uses visual channels to communicate with our consumers, with the objective of promoting education around our beauty products,” says Marco Ruschioni, CRM Director for L’Oreal. “Our ambition of delivering beauty for all, requires a tailored approach in our messaging. Social.com enables us to be hyper-targeted in our social media buying, and serve the right message to the right audience. This is particularly relevant for retargeting on Instagram, as the platform is 100% visual.”
