Undoubtedly one of the coolest sites I’ve come across in a long time, Myxer.com is not only where millions of people go to download from the Internet’s largest collection of ring tones, wallpapers and videos, it has also provided more than 13,000 bands with a unique opportunity to reach their fans and network with peers through the vast and growing Myxer audience.
An advertising supported site, virtually all of the content (250,000 pieces in all) is free and compatible with more than one thousand handsets in nearly one hundred countries.
According to their website, “Myxer began three years ago with one goal in mind — to be the champion for indie bands and musicians that want their voice heard in the mobile space.” To this end, Myxer has cataloged and presented an unbelievably impressive collection of multimedia content that is uniting people through music, direct interaction, and most of all, through inspiration.
A rapidly growing site (in content and following) Myxer recently announced the launch of BrandTones, “a unique, cost-effective brand extension program designed to make it even easier for companies to connect with consumers through mobile.” Essentially, BrandTones are free, customized ring tones that “enhance the traditional digital marketing components of an advertising campaign.”
To date, Adidas, Volkswagen and Lowe’s have tapped Myxer for these creative campaigns that “express their brand personality while delivering relevant content to consumers – generating viral buzz, extending reach and strengthening loyalty.”
Check out Myxer.com to see what all the excitement is about. Chances are, you’ll bookmark it, too.
