MMW Exclusive: Retale Exec Talks Ad Transparency and Accountability
With heavyweights like Lyft, AT&T and others yanking ads from YouTube, transparency and accountability are at the forefront of advertiser…
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Retale Taps Alex Trottier As New Chief Product Officer
MMW learned Tuesday that Retale, a technology company that develops mobile-first shopping experiences, has just hired Alex Trottier as its…
Four Marketing Developments That Mattered in 2016
The following is a guest contributed post by Nels Stromborg, Executive Vice President at Retale. Marketing is always changing. Whether…
Exclusive Op-Ed: 4 Ways Retailers Can Cash In On Pokémon Go
The following is a guest contributed post from Nels Stromborg, Executive Vice President of Retale. Imagine there was a holy…
Parents Go Mobile for Back to School Shopping
85% of parents will use smartphones to help them shop for back-to-school this year. That’s the key finding released this…
Survey Shows Explosion in Usage of Ad Blockers
Retale, a location-based mobile platform, announced this week the results of a commissioned study examining ad blocker adoption on PC…
Are Most Mobile Banner Ad Clicks Accidental?
The team at MAW probed the depths of a fascinating new report this week and the findings are likely leaving…
Mobile Marketing Driving Back-to-School Digital Shopping Surge
Mobile has never before played a more significant role in the growth of digital back-to-school shopping. According to the findings…
Report: Mobile Shopping Tech Continues to Baffle App Users
The future of mobile shopping may already be here, but it seems the mobile shopper is still a few steps…