Ahead of the weekend, Jivox rolled out a powerful set of capabilities that will “allow brand marketers to easily build and deliver highly targeted video ad campaigns – customized to the individual – through the ability to dynamically generate hundreds of thousands of potential creative variations.”
That was the formal announcement shared with MMW on Friday.
So how does it work?
Eliminating the need for manual, custom-coded production methods commonly used today, the Jivox IQ platform provides the industry’s most sophisticated set of solutions for conducting personalized video advertising at scale – all delivered seamlessly from a single platform and with a self-service user interface for maximum ease of use.
“Video has long been a favorite format of advertisers. With the emergence of modern technology and greater data availability, however, brand marketers can finally do what TV has never been able to – add a personal touch,” said Diaz Nesamoney, CEO of Jivox. “Instead of delivering the same video ad to each viewer, marketers now have the power to deliver video campaigns every bit as personalized as their display ad counterparts – and with equal ability to exponentially increase user engagement and improve campaign performance.”
To learn more about Jivox and its latest solutions, click here.
