Nippon Seiki, a global supplier of control panels for home, office and factory appliances, will license Immersion’s technology for its line of printer and copier products.

With Immersion’s haptics, Nippon Seiki will enhance its human-interface technology with high-quality tactile effects and feedback, appealing to users’ sense of touch and creating a more intuitive interface for the operator.

“Touch is one of the most fundamental ways we connect with the physical world, and we envision a world in which virtual experiences are indistinguishable from physical life,” said Nobumitsu Shimada, Immersion’s Representative Director and Country Manager, Japan. “We look forward to working with Nippon Seiki to add haptics to the interfaces of its control panels and providing its customers with enhanced digital experiences.”

The post Immersion Announces New Multi-Year Licensing Agreement appeared first on Mobile Marketing Watch.

The agreement allows Tencent to include software components of Immersion’s Haptic Gaming SDK to enhance its new game, Tencent Super NBA, with creative tactile effects from Immersion.

With Immersion’s Haptic Gaming SDK, Tencent can quickly add the sense of touch to its mobile game, saving weeks of development time and getting the best haptic performance in the industry. Within Tencent Super NBA, Immersion’s high-quality touch effects enhance the athletic sensation as players feel the action in the game.

“Augmenting sight and sound, high-quality touch effects make gameplay more exciting and immersive,” said Shuo Liu, General Manager of Immersion Greater China. “We are pleased to work with Tencent to enhance its mobile games with haptics.”

Additional details on the partnership are expected in the days ahead.

The post Immersion, Tencent to Incorporate Haptics into Tencent Super NBA Game appeared first on Mobile Marketing Watch.

We’re told that the team at Perception functions as strategic design advisor, visionary ideation consultant and architect of the future.

Working with Immersion, Perception is incorporating haptic effects into design projects to enable clients to leverage high-quality touch technologies that enhance consumer interactions and reach key audiences with brand experiences.

According to the official word on the collaboration, numerous companies have adopted Immersion’s technology, which is now in more than three billion digital devices in the mobile, wearable, and gaming spaces.

“Together with Perception, we are enabling the creation of more memorable, meaningful experiences for companies, brands and consumers that utilize the power of touch,” Chris Ullrich, Vice President of User Experience and Analytics at Immersion. “This collaboration has the potential to transform the way consumers engage with devices and digital content and to make haptics pervasive among human machine interfaces.”

The post Immersion, Perception Bring Haptics to Human Machine Interfaces, Content appeared first on Mobile Marketing Watch.

In short, the agreement enables Yomuneco to add tactile feedback to its gaming applications using Immersion’s TouchSense Force solution for the Unreal Engine design tool.

We’re told that Yomuneco is now developing a new VR role-playing game which is scheduled to be released in 2018.

With Immersion’s TouchSense Force solution, Yomuneco can develop haptic effects for its games and gaming platforms to create rich, multi-dimensional user experiences.

“The sense of touch is an essential part of the digital experience in gaming, creating presence and a sense of immersion with realistic sensations that transport gamers into a virtual world,” said Nobumitsu Shimada, Immersion’s Representative Director and Country Manager for Japan. “We are proud to have Yomuneco as a licensee and look forward to its next-generation gaming and VR applications, enhanced with our TouchSense Force technology.”

The post Immersion Enters Into New Licensing Agreement for Gaming and VR Applications appeared first on Mobile Marketing Watch.

Specifically, LG has expanded its license agreement with Immersion, and is now licensed to use Immersion’s TouchSense technology for high-definition haptics in LG Electronics’ premier mobile phones including the LG V30, the next flagship smartphone.

The new agreement builds on an existing agreement between the two companies to enhance LG mobile devices with quality haptic capabilities. Immersion’s HD TouchSense technology is a high-fidelity, system-level solution supporting standard-definition and high-definition (SD/HD) effects. It delivers a high-end, immersive experience for flagship phones and other premium devices.

“Touch feedback is shown to be a strong feature in mobile devices. It provides a quality design aesthetic that appeals to users’ sense of touch, as well as a tactile user interface that makes it easier for consumers to interact with their devices,” said Mahesh Sundaram, VP of Worldwide Sales and Customer Support at Immersion. “Our team has continued to innovate and design haptics for high-value use cases where touch feedback provides an impactful difference in the way people use their devices. We are glad to help LG Electronics expand its adoption of haptics to create quality user experiences for its customers.”

More details about the expanded partnership are expected in the days ahead.

The post First Look: Immersion and LG Electronics Get In ‘Touch’ For Expanded Business appeared first on Mobile Marketing Watch.

MMW has learned that Immersion Corporation — a leading developer and licensor of touch feedback technology — has signed a multi-year license agreement with Tokyo-based Mitsubishi Electric Corp.

We can confirm that Mitsubishi Electric is licensing Immersion’s haptics IP for its automotive solutions.

Immersion’s high-quality touch feedback technology enhances in-vehicle interfaces and applications. Increasingly, haptics is being designed into automotive applications as more and more vehicles incorporate high-quality tactile effects for operations such as entertainment, navigation and climate control.

“The sense of touch enhances the user experience, and we are pleased to work with Mitsubishi Electric to add haptics to its automotive applications,” said Nobumitsu Shimada, Immersion’s Representative Director and Country Manager for Japan. “Throughout the automotive interior, we look forward to seeing Mitsubishi Electric’s next-generation interfaces enabled by our technology.”

The post Immersion Inks Multi-Year License Agreement With Mitsubishi Electric appeared first on Mobile Marketing Watch.

MMW learned ahead of the weekend that video ad serving platform SpotX and Immersion Corp. — a leading developer and licensor of haptic technology — have joined forces to bring haptic-responsive video advertising opportunities to market at scale on mobile devices.

“By teaming up,” a statement emailed to MMW reads, “the pair will bring Immersion’s haptic technology across all media owners on SpotX’s platform, empowering advertisers with high-impact, tactile experiences.”

Distribution has long been one of the biggest pain-points in the haptic ad market, the partners explain. The integration of Immersion’s technology with SpotX’s platform will make haptic mobile video ads available at significant scale to ad buyers, by automatically activating the possibility to deploy haptic ad units across compatible inventory from a range of premium publishers.

“As virtual reality, touchscreens, and wearable technology grow in popularity, opportunities to use haptics are growing rapidly, as high-quality tactile effects enhance the user experience,” said Sergio De Acha, Regional Head of Business Development at Immersion. “With ads you can feel, touch taps into an additional sense to help brands differentiate themselves. Our partnership with SpotX makes high-impact ad units available to buyers at scale, making the power of haptics more pervasive.”

The post SpotX, Immersion Bring Scale to Haptic-Responsive Video Advertising appeared first on Mobile Marketing Watch.

According to the official word on the matter, Immersion will demonstrate how high-quality tactile effects create more impactful brand experiences on mobile devices by adding haptics to a selection of creative content showcased alongside The Work, the Festival’s exhibit of creative works shortlisted for the Lions Awards, at the Palais des Festivals in Cannes, France (wrapping up June 24th).

These pieces of branded content, enhanced with Immersion’s TouchSense technology, can be viewed in the TouchSense Haptic Gallery at the Festival in the Palais, in the Cannes Lions Awards section on Immersion’s website, or by using Immersion Content Portal App, available for download in the Google Play store.

“Cannes Lions has always embraced innovation and celebrated work that takes storytelling to the next level,” said Phillip Thomas, CEO of Ascential Events, the organizer of Cannes Lions. “We are so excited to welcome Immersion back to the Festival to showcase their implementation of touch technology in advertising. I am always in awe when I feel the creative work Immersion has developed for clients, which makes brand experiences more engaging and immersive.”

For a closer look at haptic advertising and Immersion’s TouchSense technology, click here.

The post Cannes Lions, Immersion Bring the Power of Touch to Brand Experiences at Cannes Lions appeared first on Mobile Marketing Watch.

Onkyo has a wide range of product solutions from luxury audio devices to its newly launched smartphone.

We’re told that the agreement enables Onkyo to use Immersion TouchSense® Premium and TouchSense® Lite technologies in its smartphones.

With Immersion’s TouchSense technology, device manufacturers can appeal to users’ sense of touch by incorporating high-quality tactile effects and feedback in user interfaces and applications to simulate the connected experiences of the real world.

“Our TouchSense technology brings the finest touch effects to mobile devices, and we are pleased to work with Onkyo to further enhance the user experience of its smartphones,” said Nobumitsu Shimada, Immersion’s Representative Director and Country Manager, Japan.

“We have a longstanding reputation for high-quality consumer electronics. Building on that, we released our first smartphone in February 2017 and look forward to creating new models with high-quality haptics from Immersion,” adds Nobuaki Okuda, Chief Technology Officer at Onkyo.

The post Immersion, Onkyo Bring TouchSense Technology to High-Fidelity Audio Smartphone appeared first on Mobile Marketing Watch.

Mobile video advertising campaigns from major brands including Lexus, Peugeot, and a leading spirits brand experienced significant boosts in click-through rates, completed views, replay rates and ad recall after adding haptic effects, a new report Friday from MAW confirms.

So how does it work?

Immersion’s TouchSense technology changes the way that brands can engage consumers. By bringing the sense of touch to mobile advertisements, brands can creatively connect with users enhancing ad recall, strengthening brand impressions, and improving click-through rates.

Ads that included haptic effects saw click-through rates improve between 28 and 220 percent over ads without haptics. One brand experienced a 23 percent increase in positive sentiment, while another saw replay rates increase 31 percent on mobile phones and 59 percent on tablets.

We’re told that one campaign more than doubled their ad recall metrics by adding haptics effects from Immersion.

“These kinds of results – even at such an early stage of this technology – speak to the power of adding feeling as a new component of video, in addition to the existing sight, sound and motion. It’s a whole new way for consumers to experience and interact with the brands they care about most,” said Mike Owen, Executive Vice President for North America Sales at Opera Mediaworks. “Haptic effects give advertisers an added dimension to play with, and we believe that it will evolve their storytelling and have a significant long-term impact on the creative ad experience.”

The post Touch Technology Makes a Splash in Mobile Advertising appeared first on Mobile Marketing Watch.