Big news from Nielsen this week. The Nielsen Marketing Cloud has announced a mobile data collaboration with Bridge Marketing (Bridge), a mobile data and technology company.
The freshly forged relationship will provide Nielsen with Bridge’s oneAudience Deterministic Mobile data.
This data adds thousands of unique mobile audience segments and over 400 million mobile device IDs to the Nielsen Marketing Cloud. The oneAudience extensive political, automotive and B2B audience segments will be available exclusively on the Nielsen Marketing Cloud.
“We’re excited to work with Bridge and oneAudience,” said Damian Garbaccio, EVP Commercial for Nielsen Marketing Cloud. “Our clients get even greater access to deterministic mobile audiences and our data management platform will help Bridge to not only customize and manage segments on behalf of its largest clients, but also activate them at scale across all programmatic media.”
