MMW was briefed Tuesday by the team at Nielsen in response to their launch of the Nielsen Marketing Cloud, empowering clients to more effectively deliver relevant marketing to their customers across multiple platforms.
According to a provided statement, the offering integrates consumer and media data that only Nielsen can provide with world-class marketing activation and analytics applications into a single platform.
The Nielsen Marketing Cloud enables continuous marketing optimization across tactics so marketers spend less time connecting the dots and more time making decisions that drive bottom-line results.
“Never before has data played a more important role in driving marketing efficiency, but the complexity of centrally managing and employing this data has grown as well,” said Mark Zagorski, EVP, Nielsen Marketing Cloud. “The Nielsen Marketing Cloud is the only solution to provide highly accurate and scalable data for marketers to plan and activate campaigns across platforms and devices—and analyze their impact through one integrated easy-to-use system.”
For now, the Nielsen Marketing Cloud is being implemented with Nielsen clients that span verticals including food and beverage, personal care, pet care, wine and spirits, digital media, cinema, broadcast, out-of-home and retail for applications in digital and offline marketing.
“It provides all the core capabilities needed to build and sustain a winning cross-channel customer engagement strategy,” Nielsen says.
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