Mark your calendars.
On June 16th, the team at PlaceIQ along with the folks at the MMA will present a webinar that promises to offer a new perspective on location technology.
With location becoming an increasingly important component of all facets of marketing, that new perspective could prove valuable to marketers who take time to soak in the webinar.
Why does location mean so much to modern marketing? PlaceIQ offers up a few good reasons:
- Most smartphones report their location 65 meters away from where they are actually located?
- The highest level of accuracy to a GPS-specific device is 3.5 meters (the equivalent to 11.5 feet)?
- Up to 67% of location data is fraudulent?
- Latitude/longitude decimals are only one ingredient of location accuracy – can you name the others?
“Location-based targeting and analytics has quickly become the latest marketing strategy, yet many in our industry remain confused about where location data comes from, what level of accuracy is possible, and whether or not it’s an efficient use of advertising dollars,” the webinar registration page reads. “Join the MMA for an in-depth look at the journey location data takes from its smartphone origins to its use in marketing campaigns.”
To learn more or to register, click here.
