The influence of social media posts and ads on purchase decisions for millions of consumers can’t possibly be underestimated. Consequently, the challenge for marketers is to leverage social media’s top channels for the biggest impact possible.
According to a new infographic from Kenshoo shared this week by B2C, marketers “are increasing their social spend by 50 percent year over year, and click-through rates have grown 64 percent.”
The big factors: the rapid evolution of Facebook as an incredibly powerful advertising platform, and the introduction of Instagram ads.
So what will be the top trends in social advertising this year? Check out the infographic below to find out.
