Do You Know Your Algorithmic Generation from Your Predictive Attribute? IAB Fine-Tunes the Lexicon of Online Advertising
The great thing about the brave new world of online marketing is that there’s something new every day. The bad…
The great thing about the brave new world of online marketing is that there’s something new every day. The bad…
According to CMO.com, the latest IAB report on Australia’s online advertising expenditure shows that video and mobile advertising both experienced…
“Half the money spent on advertising is wasted — the question is, which half? That’s the age-old question in adland,”…
Table XI is out with an insightful new infographic illustrating the differences between and the advantages of mobile app vs….
According to an email blast to AdSense users from Google this morning, this month the Internet search giant and advertising…
The online ad train and its cargo of cash have buzzed right past traditional news publishers. That’s according to the…
On Thursday, electronic marketing giant Constant Contact announced its purchase of CardStar Inc., a customer loyalty platform. For Constant Contact,…
The folks over at Microsoft Tag just published an interesting infographic that details the “rise and fall of advertising media,”…
As reported in Wednesday morning’s Wall Street Journal, Facebook Inc. is getting its own ratings systems. In a move that…
Facebook is boasting of a new interactive ad unit. That’s according to Leo Burnett Worldwide, the prominent name in advertising…