Accelerize and its digital marketing software division CAKE recently announced that U.K.-based Purify Digital has implemented CAKE’s SaaS-based solution to “track, attribute and optimize the performance of the mobile and web-based traffic” that it delivers to its global client base.
The direct response performance marketing provider says its now using CAKE to power the integration of its granular mobile tracking capabilities with analytics across other channels such as display, social, email and more.
Purify Digital currently offers a pretty hearty portfolio full of digital media and marketing products to advertisers to help them acquire incremental users, increase loyalty and drive brand awareness through performance-based campaigns.
“Since we focus heavily on both in-app and mobile web marketing for our clients, finding a solution adept at handling the specific challenges involved in mobile tracking was critical,” said Dominic Yacoubian, Founder and Managing Director at Purify Digital.
“CAKE allows us to capture deep, granular insight into the performance of mobile traffic as well as the ROI delivered by other channels,” Yacoubian adds. “This ‘multi-touch’ approach to attribution helps us better understand the impact that mobile is having within the context of a complete marketing strategy and optimize the allocation of digital spend.”
