Merkle Teams Up with Google to Adopt DoubleClick’s Integrated Platform
On Tuesday, MMW learned that Merkle, a leading data-driven, technology-enabled performance marketing agency, is now in business with Google. They’ve…
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Merkle Confirms Acquisition of Digital Analytics Consultancy
This week, performance marketing agency Merkle announced its acquisition of Pointmarc, a digital analytics consultancy. The acquisition, Merkle suggestions, aligns…
Responsive Design: Are You Ready?
The days of having a sufficient web presence through the existence of a simple website are long gone. Today, being…
MMW Op Ed: The Cross-Channel Conundrum
The following is a guest contributed post to MMW from Andrew Hoeberichts, Senior Vice President of Merkle’s Travel, Media, and…
Mobile Marketing Association Announces May 25th Webinar on the Effectiveness of Mobile Couponing
The Mobile Marketing Association (MMA) announced on Tuesday that it will sponsor a webinar later this month “on mobile commerce…
Text-Messaging Helps NWF Raise Money, Awareness For Gulf Animal Victims
In June we reported that the National Wildlife Federation had launched a mobile donation campaign to benefit creatures affected by…
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