Through its Enrich partnership program, Medialets continues to expand its reach by strategically integrating its rich media ad solution for mobile apps into third party platforms.
The Enrich program officially launched on May 11th, and the company has already been busy partnering with the likes of Dynamic Logic, Mojiva, Nexage, and others. Yesterday, the company announced a new partnership with AOL’s ADTECH to integrate Medialets’ Universal SDK for iPhone, iPad and Android into their mobile platform.
Medialets has built a leading mobile ad solution that takes advantage of all the features and hardware capabilities built into today’s new-age smartphones, and leading ad-networks and others in the mobile ecosystem are beginning to take notice. Like I’ve said before, it’s a smart strategy for Medialets to broaden its reach, and the ADTECH partnership is a prime example of which.
In addition to serving as AOL’s global ad serving solution provider, Gannett, Fox Networks, The Weather Network and a host of other international ad networks and publishers use ADTECH’s digital ad server solution. “Medialets’ formats enable our clients to build deeper connections with consumers, generating significantly higher engagement rates than static banner ads while delivering maximum return for their advertisers’ media spend,” said ADTECH CEO Dirk Freytag. “Plus, integration of their Universal SDK was a simple process; it allowed us to begin offering our clients Medialets’ highly engaging formats very quickly.”
