Placecast, Sprint’s Pinsight Media Launching Location Verification Product For Advertisers
Ahead of the weekend, MMW learned that Placecast — a leading location-based mobile data management platform — announced the launch…
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Facebook and Google Are Marching Directly Into the Physical World. Carriers Hold the Key to Breaking the Duopoly
The following is a guest contributed post to MMW by Alistair Goodman, CEO of Placecast. Among the usual cacophony of…
Exclusive: Placecast Rolls Out Mobile Data Management Platform as Stand-Alone Solution
The team at Placecast shared exclusively with MMW today news of its latest initiative. The company has just made available…
Placecast Launches Self-Serve “ShopAlerts” Location-Based Mobile Marketing Platform
Location-based mobile marketing provider Placecast has unveiled a new self-serve option of its popular “ShopAlerts” platform. We’ve covered Placecast’s ShopAlerts…
AT&T, Placecast Launch ShopAlerts in Location-Based Marketing Service Effort
On Monday, AT&T Advanced Ad Solutions – a group within AT&T Advertising Solutions that sells digital marketing to large advertisers…
Placecast And UK-Operator O2 Partner For Location-Based Mobile Advertising
In the first instance of a wireless operator using its closely guarded user location data for mobile advertising, UK-based O2…
Placecast Adds Fuel To “ShopAlerts” By Partnering W/ Location Labs For Geodata
Placecast today announced a new partnership with Location Labs to bolster the ability to track device location for its unique…
Survey: Parents W/ Children More “Promotionally Active,” Better For Mobile Ads
Harris Interactive has come out with another survey done in collaboration with 1020 Placecast, a geo-based mobile advertising provider. The…
40% Of Location Data Is Incorrect, Placecast Intends On Cleansing It Using New MatchAPI
Placecast, a mobile advertising company known for its utilization of location-based “geofencing,” today issued a press release detailing why it…
Placecast’s ShopAlerts Becomes Official Honoree Of 2010 Webby Awards For Best Use Of GPS Or Location
Placecast, who’s been piling up the awards for its innovative use of digital marketing to drive consumers to physical environments,…
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